Hi, I’m working out the amount of hours my team is covered by retainer fees - essentially how much each person is paid for.
In other companies I’ve worked for, data has never had to be covered to the same high %s as other teams (creative etc) because data time is heavy on new biz and project- based/ ad hoc work.
Would love any insight on what you consider ‘normal’ for data analysts, and senior data analysts? I’m a team lead with 90% of my time paid for, and I’m being told that’s ‘quite low’!

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Posting as :
works at
You are currently posting as works at

90% is near the top.

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Good point, creatives never work on new biz…

funny

“You were only 80% billable last month” damn, I thought the IWD company campaign, new biz pitches, and blogs were definitely way more than 20% of my time. Wait, I forgot I’m three people.

Imo associate level 90%. Director level 80%. Vp 70%. Discipline or portfolio lead and c suite 0%

But you will never see this in practice

It’s not “quite low”. Either the person asking you doesn’t know much or the company you’re working for is overworking everyone too much.

So you’re middle management. Having 90% of your time paid for means you only have 10% for internal tasks and team management - does that sound reasonable to you?
It shouldn’t.
You should be 70% billable.
So you’re currently 20% over capacity.
Hope this helps

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