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90% is near the top.
Good point, creatives never work on new biz…
“You were only 80% billable last month” damn, I thought the IWD company campaign, new biz pitches, and blogs were definitely way more than 20% of my time. Wait, I forgot I’m three people.
Imo associate level 90%. Director level 80%. Vp 70%. Discipline or portfolio lead and c suite 0%
But you will never see this in practice
It’s not “quite low”. Either the person asking you doesn’t know much or the company you’re working for is overworking everyone too much.
So you’re middle management. Having 90% of your time paid for means you only have 10% for internal tasks and team management - does that sound reasonable to you?
It shouldn’t.
You should be 70% billable.
So you’re currently 20% over capacity.
Hope this helps