What does the future of MMM (Marketing Mix modelling) look like? Is it good for career to specialise in it? I’m worried I’m putting all my eggs in one basket too early on in my career. Are skills easily transferable to a good paying job (100k+) if I get bored a few years down the line?

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You’re still an analyst so it’s good to learn it, doesn’t mean it will be forever. It does have a steep learning curve. MMM is good to understand and not necessarily putting all your eggs in one basket as it is part of Analytics. MMM framework is transferable but a lot of it entails understanding the data/industry/objective of the model.

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India.

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2. Salesforce - senior tech consultant.
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@salesforce Deloitte USI

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