Minorities in Marketing

Hispanic Heritage Month is winding down. Any standout ads you’ve seen? Any initiatives internally at your own company, or by brands? It feels very subdued this year compared to others…

In this day and age, would you launch a multicultural agency?

If you did, would you focus on one group in particular, or a number of underrepresented groups at once?

Which brands would be the first to… more

We are heading into Halloween. Can you think of any good marketing campaigns that fit the theme? It’s always easy to pick the movie industry because it’s big for horror films, but any other Halloween-… more

Any advice for a college student who wants to work in marketing, but is at a school with no advertising or marketing majors? Possible majors include Design, Art History, English, Communications, Socio… more

Watching the blowback around Joker 2 made me think that I don’t remember seeing much advertising for it compared to the first film. Do you think that may have played a part in how badly it fared? I remember the f… more

We talk a bit about DEI practices and here are 7 large companies that have rolled their’a back. I’d love to see what their recruitment, hiring, and retention of POC talent will look like now that they… more

I’m looking for some marketing trades to start reading. What are the ones you’d recommend? I have enjoyed AdWeek and consistently check out the newsletters they send out. Let me know which ones you ar… more

Do you think marketers should pay less for marketing work that targets a narrow multicultural audience, because it’s only a slice of the overall market? Or should they pay more, because hyper-targetin… more

What is an AI tool you’d recommend to your peers in Marketing? I’d start with Grammarly, as it is one that I use every day. It was my favorite until their attempts to monetize every aspect of it has made it basic… more

What are some creative ways you and your team are using video content? It’s my favorite delivery method and one that I believe drives the best results. My team uses testimonial and promo content for u… more

If you could go back in time, what would be three things you’d tell yourself day one at entering the workforce? I’d tell myself the following things:

1. Learning investing beyond just the 401k.
2. Maximize p… more

How do you handle reporting for major projects in your company? We just completed a conference and my boss asked me to do some reporting around the marketing that was done for it. I’m cool with that a… more

Social media content creation is very interesting to me. I’m looking for some recommendations on some of the popular men and women of color creating content on social media, mainly Tik Tok and Instagr… more

My team is overworked beyond measure. It was always tight, but in the last month it’s become even worse. The big frustration is that we see other teams getting more staff while we are told we can’t because of res… more

Today was a hell of a Monday for sure. When you have those moments when frustration is building, how do you push away from the desk to get things to cool down. Today was one of those days where no one wanted to d… more

This post is part rant, part query.

It's remarkable to me how much of the conventional job-seeking advice (e.g., try networking, attend events, think of stunts, et. al.) just doesn't work for … more

Hooray for Hispanic Heritage month! (Crickets sound)

Since we are now using the Glassdoor platform that made me think, have you ever used the service to review a company before working there? I have and elected to still work there. Well, all the issues … more

Have you ever worked with a staffing agency to find a job? I have and over the years the results have been mixed. Pre-pandemic they were a great resource to stand in the gap when I was trying to find something qu… more

Are Master’s Degrees worth it in our industry? I am on the fence when it comes to answering a colleague who’s asking whether it’s worthwhile or not. They want to be taken more seriously and be conside… more

Do you struggle with going to staff appreciation events? I have one coming up in a couple days and I’m loathing the idea of going. Sitting around and acting cordial with coworkers when I’d much rather… more

Are there any learnings from corporate that you learned going through your career?

Hispanic Heritage Month runs from September 15 to October 15. Is your company celebrating in any way internally? Separately, what about marketing initiatives?

Are there any up and coming brands that you’re keeping an eye on? I’m looking for companies that are doing their marketing in new ways so I can look at some different trends and opportunities m. Let m… more