Minorities in Marketing

I have to do a better job checking where my salary falls compared to my colleagues. I know that I work in the non-profit space so I’m at a disadvantage, but it’s always interesting to see where I fall in compared to … more

I occasionally get asked if I have any egregious examples of ads for, or including, multicultural audiences that have missed the mark. There are a handful of ones that are so legendarily bad that they… more

I had a conversation at work today made me think to post this. On a scale of 1-5 with 5 being very important, where would you rank the importance of design when it comes to marketing?

I ask because I have a campa… more

IN THE NEWS: “Why Sephora sponsored Remezcla’s beauty vertical to reach Latin consumers.” (The retailer is working to create “the world’s most inclusive beauty community,” even as DEI and purpose-driven marketing fac… more

What are some non-negociables for you in your next role. Not including salary requirements.

For me, it’s the hybrid work environment. I’m ok with coming into the office 1-2 times a week, but I’m not c… more

What’s your personal response to campaigns that use AI to generate targeted multicultural campaigns, but get the nuances of ethnicity wrong? What about your professional response? “Something’s Off With Ted Cruz’s Spa… more

What are some tips you would give to those looking to avoid being in several meetings a day? Do you block off time on your calendar or just outright decline meetings?

I try to be clear about not accep… more

How do you view the role of AI in multicultural marketing? “As data suggests Hispanic audiences are more vulnerable to AI manipulation, the National Hispanic Media Coalition is advocating for stringent FCC regulation… more

If you could develop a resource for minorities in marketing, what would it be?

In my opinion, we need more networking opportunities. Finding a job has become so difficult to do without a connection. However, I of… more

Do you have a big enough team to manage the work that you’re assigned?

My team is too small, that’s just a fact. I’ve worked at two major non profits and it’s interesting to see how marketing (and shared departme… more

Two questions:

I'm looking for a reward program company. Does anyone know of any and what's your experience with the company and the rewards?

I want to create an e-mail referral program. How wou… more

Sharing an interesting piece in AdWeek about Grindr’s marketing strategy to change the perception of the app. It’s a good read to see how the company is attempting to make a shift. It’s something a lot of orgs have a… more

How does your org do strategic planning for the next year? We kicked off our planning for 2025 and it’s always an interesting process, especially when it comes to measuring how engaged my program colleagues are. … more

Code-switching is definitely in the news tonight. I was so relieved when I first heard the term, because I finally had the right words to fit something I both heard around me, and had done myself. How… more

Recently parted ways with my job and I am still very much processing how it all went down. Has anyone else been in a mutual termination?

Discourse around Caitlin Clark has become widely problematic for a variety of reasons. The toxic nature seeps into any conversation about the WNBA and it’s becoming a problem.

Should the WNBA and NBA … more

How energized and refreshed do you feel after a vacation? I’m coming back after a long one over the weekend and this is the first time I actually feel good at all. Usually it’s a disdain to head back to work, but… more

IN THE NEWS: “Florida quietly pulls LGBTQ+ travel info from state website.” According to some sources, “LGBTQ+ tourists spend about $1 billion each year in the United States alone and represent as much as… more

What is one marketing campaign that has always stood out to you because it was well done? For me, it’s the Snickers campaign - especially the mansplaining commercial. It came one during the Super Bowl a few years… more

What is one piece of work that you’ve done that you’re super proud of? Something that you’d hang on the refrigerator if you could?

Thinking about all the work I’ve done, I’d use any of the event marke… more

Would you participate in an initiative like this one? Would your company ever consider launching something similar? “‘Pay What You Can’ Digital Marketing Initiative Launched To Boost Black-Owned Business Growth”
more

How often do you change up your resume while working on a job search? I’ve heard mixed things from people changing them up. I think it benefited me during my most recent job search and I’ll probably do it again g… more

How robust is your company’s internship pipeline when it comes to making space for diverse lived experiences at the table? IN THE NEWS: “Minnesota college graduates looking to make advertising industry mo… more

Is the leadership in your company “diverse?” If so, how?

One thing I’ll give my org praise for is our leadership is very diverse. Our CEO is a Black woman. She’s been in the role since June. Our C-Sui… more

How much time do you spend at a job before you begin to start looking for another? I’ve been in my role two years, coming up on my third in Feb. my goal was to stay five before moving on by that is becoming a str… more

Last week my job and I parted ways and not in a celebratory way. I’m still processing a lot of emotions, but can’t help but feel a lot of anger for leaders who aren’t leaders being in leadership roles… more

On a scale of 1 to 5 how intricate are the marketing campaigns you create? Where do you think they should sit on the scale?

Personally, I like to keep things simple to make it easier to guide customer… more

Have you ever implemented a successful B2B marketing campaign? If so, what made it so successful? Would love to hear more about those as we typically focus on B2C but the B2B play is valuable as well.

more

This year we’ve done a number of campaigns with outside agencies. Each time, those agencies failed the diversity test in my opinion. The teams were mostly made up of white women, with one white man. And this dire… more

How’s your ad spend looking in terms of diversity? A group of content companies have formed The Diverse Media Alliance. “Despite pledges made in 2020 to invest more in diverse media, spending on diverse owned media r… more

Compared to this time last year, is your workload higher or lower? Or about the same? I’m trying to get a sense of the industry’s ebb and flow from one year to the next…

When did you decide that marketing was the career choice for you?

I made the jump after leaving the world of journalism. I graduated, spent almost two years in the field and saw the writing on the wall as things … more

Its Budget season at my job and I have an interesting question for those willing to answer. Where does the marketing budget sit in your company? Is it with the marketing team or with the program/product you support?
more