Hooray for Hispanic Heritage month! (Crickets sound)

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It has admittedly seemed rather thin this year. I can’t tell if it’s because it’s an election year and all ad spend is off-kilter, or if it’s because of an overall lack of interest. I’m hoping it’s simply because of the election.

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(Coqui sound)

Lol it’s definitely one of those months we have to intentionally be loud and obnoxious about or it gets lost in the shuffle of everything else going on. Especially this year with all of the news being so heavy.

I’ve seen new ads featuring Latinos this month, but when I look at all the credits it’s (as usual) one copywriter or creative with a Hispanic name, and dozens of agency employees, directors, photographers, editors, musicians and vendors who aren’t. Latino ads have been majorly gentrified.

Oh wait its HIspanic Heritage month OP?! You would not know it by walking around my office, not a peep has been said. Really sad to me with as many Hispanic employees as we have but who am I to say anything,I really just work here.

Going to my city’s Hispanic heritage festival today. Becky G is performing. Super excited. My city is doing it right! I need to work there instead.

There’s like a whole email about it.

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