Social media content creation is very interesting to me. I’m looking for some recommendations on some of the popular men and women of color creating content on social media, mainly Tik Tok and Instagram. I see a lot about some of the young white creators building large followings, but not enough about. POC or WOC. Any recommendations?

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The last time I was asked for a list of prominent BIPOC influencers, I had to shift the the conversation. It started out as “Give me a list,” and shifted to me responding, “Let’s talk categories first.” Once they narrowed it down to a specific focus (influencers talking about sustainability), it was much easier.

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Good insight there. Let’s start with lifestyle influencers. I feel like I don’t hear a lot about the different men and women who are thriving in that space.

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