In this day and age, would you launch a multicultural agency?

If you did, would you focus on one group in particular, or a number of underrepresented groups at once?

Which brands would be the first to knock on your door?

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I would certainly launch a multicultural agency. Personally I believe it’s important today to be cognizant of how to market and advertise to diverse backgrounds. Too much at stake to do it incorrectly.

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