Is it normal for a company’s marketing department to attribute the entire sales pipeline to marketing?
Sales and Marketing 🐠
anyone ever build their team's sales operations from scratch? how to sell internal leadership? or above my pay grade? I joined a team that needs the works. marketing,content,pipeline,metrics,CRM
Interested in the topic of marketing strategy. Any reccs on what to read or examples of deliverables? On the latter, I’m familiar with this list for mergers / acquisitions:
Does anyone have advice for someone looking to go into marketing? I want to do content writing/brand design but I don’t have experience besides 1 internship. My experience is in sales/acct management
Anyone develop buyer personas for a digital agency before? Custom software, digital transformation, strategy consulting, creative, etc. What resources did you leverage?
I’m an Internet Marketing expert (full scale branding, market research, website, SEO, social...) but new to consulting. Need advice on how to structure my fees/rates/retainer. Advice?
Best skills to have if you want to specialize in product marketing? Finding it hard to get actual hands-on project experience so wondering if any skills/cert training could make up for it
Which firms offer true marketing strategy services/solutions? Not heavy tech focus like Accenture or Sapient
Do POLITICS belong in MARKETING/ADVERTISING? Thoughts? (For clarification, not political campaigns). Topic for next Uhuru Podcast; sourcing viewpoints that may be included. Check podcast here: https://open.spotify.com/show/5wcGpbqT1xo4q6ylXdVFYy?si=GOIryZwWSVW87HS_fS03Lg
Have your firms started to revisit/review your GDPR compliance efforts? Any changes you are making to your plans?
Anyone else in marketing find eloquent/combination of eloquent and salesforce completely and utterly inept? All of this talk about us being a digital firm and these tools don’t even work! 😡