How do you handle churn that is out of your control? My employer @zartico has lost 25% of its customer base in the last 10mos and it seems we're being undercut by competitors, our technology is faltering, and now we had a layoff.

Are there ways to look at the churn data to determine clear cause? Is there methods of analyzing the metrics to see avoidable patterns? I'm trying to see what can be done to preserve the future but its looking bad.

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Okay, let’s unpack this a bit! There are some seemingly conflicting pieces here, you say that churn is out of your control but also give reasons (undercut, faulty tech, leadership responding with layoffs) and you are looking for how to measure the churn attribution.

I assume (but tell me if I crossed some wires) you’re guessing the churn is due to product issues and pricing and that you want to find a way to prove that to get your leadership to make decisions to fix the issues rather than blame sales and marketing for the churn rate.

If that’s correct, there are many ways you can do this. But there isn’t a one-size-fits-all solution. The specific circumstances, resources, and internal politics all impact what your options are. Feel free to DM me if you’d like to chat! I consult in this area and am happy to learn a bit more and share what I would do if I were you :)

High level POV: your marketing team should be able to tell you what the churn is caused by…

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