Strategy & Planning

Strats, how we feeling?

does anybody know what it’s like to work at mischief? What the vibe is over there and how the Strat dept is

Hi ~ looking at a brand strategy + consumer marketing role at Meta. Anyone connects that can offer a referral? Also when is the RPM program opening?? (For anyone that knows)

Fellow brand nerds, can anyone think of a brand that changed their strategy/identity to become closer to their parent brand? Ideally one that grew/saw success after doing so?

Looking for a Marketing Director/ Manager role in Toronto, Ontario. Currently as Google's xWF since 1.5 years and have over 11+ years of work experience as a Marketing Director for Agencies. Strategy Sp… more

What does an SVP at a holding company make? I’ve only worked at independent(ish) agencies where VP and SVP titles don’t usually exist. Trying to get some context as I think about my potential career … more

Salary ranges for Strategist and Sr. Strategist roles in Atlanta, GA.

What do we think?

Looking for some management advice, my role has shifted from execution to strategy in the past few years - I have gotten great feedback on leading cross functional teams and my strategic chops, but I’… more

anyone know of agencies who specializes or have big clients in the gaming or music space? thanks!

Is there a music industry equivalent to strategy? Something around creating the strategy + comms ecosystem for artist album rollouts + promo + PR + advertising?

I aspire to go client side as a long term career strategy but the job descriptions seem so much more businesslike than the brand strategy work I’ve done at agencies. It’s less about insights and inspi… more

Anyone know of agencies hiring remote junior to mid level strategists? Was part of a wave of lay offs recently from how the industry is going but hopeful for some new roles soon

What’s more senior - Group Strategy Director or Global Strategy Director?

14 YOE making 175k as a strategy director at a well respected agency in a HCOL city. I’ve worked in different markets before moving to the US and have experience in different types of of strategy and … more

Is there a way (or a repository) of some of the best Effie cases? I work at a company that has no subscription and since I know us strategists are resourceful :) perhaps someone knows of a good hack?

Introducing strategy to a creative team

Any smart initial steps for introducing/implementing strategy into a creative process for a team/agency that has never had strategists around (ie the creatives a… more

What does a creative strategist do at Meta, Google, TikTok? Is it more of a support role to the sales team? How are the department dynamics different from a traditional agency?

What agencies still hire/promote 100% remote workers? I don’t live in NY or LA but have been at both Dentsu and IPG and able to just travel occasionally into the offices/out for pitches. Any others st… more

I'm so tired of receiving either the bare minimum in an input brief or receiving no input brief what so ever. Time and time again, I bring up this issue, my manager is aware of this issue, yet no … more

Happy 4th all!🎉 Help a strategist out 🙏😊

Can anyone recommend books/courses or anything else that will upskill my comms planning knowledge?

(Any level works - but, ideally, something that goes into … more

Personal social media strategy q: I have 2 Instagram Accts. 1 is personal & with a great handle that I’d never want to lose. Another I used for my photography w/ my full name. Photography & a … more

What were your favourite Cannes cases which flew under the radar? I love love love the Xbox football manager case which I don’t see a lot of people talking about despite it winning titanium

I need to conduct validation research for a naming project in international markets. (Markets tbd.) Does anyone have a vendor they love who’s helped them execute something of this nature? Thank you!

Has anyone done brand diagnosis / brand physical as a standalone product or as an on-ramp to a new client relationship? Can you share the major sections/topics you covered? TIA

Unpopular opinion - networking events don’t add much value when it comes to find a job

What kind of AI courses would you look into for strategists?

What conferences would people recommend for the rest of the year that focus on consumer insights, strategy, and/or marketing? Can be industry specific or general.

Any great brand tracking partners outside Kantar and GFK?

What’s your go-to example in interviews of a mistake you made and corrected?

Advice on desk research methods.

How do you quickly find relevant ads / comms that lean into specific themes aligned with your project focus? It's so easy to get lost down a rabbit hole.

Competitive analysis in the non-profit sector - how do you go about it?

I find it to be be completely different than any other industry. Close competitors (for lack of a better word) often work in par… more

What’s your approach to quantifying results in your resume? *Technically* it seems that kind of info is confidential, but how else are we supposed to prove the work worked?

What are the best Strategist & Planner courses out there on Udemy and other sites?

Appreciating this is a strategy group :) I would love to have your thoughts on what you think have been the best TikTok campaigns this year

Any strategy specific job boards? I’ve been with my current agency for eight years, so I’m out of practice with applying and I am starting to explore what the next move is.

I’m a former client service professional who was just transitioned to the new strategy team within my agency. I was senior in my previous role, but new to strategy with little direction on what to do.… more