A community for professionals in the agency and in-house strategy and planning disciplines.

How can I make briefs good enough that even an inexperienced designer could create great ads?

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Help normalize or benchmark for me. Do you come up with multiple insights/strategies a day or how often and long do you take to come up with a solid good strategy? feel like some places expect you to … more

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I would really like to move my next roll into more strategic marketing. I current have experience in product management, basic seo, web project management as well as web site support. What titles shou… more

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London senior strategists: can you tell me what you make? I’m on £60,000 full time, perm. A headhunter told me I’m ‘a bit’ underpaid but think she’s just trying to get in my cv pants.

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Are you or the account person the client lead in your agency? Or if you co-lead how are those roles defined internally with your team and externally with clients?

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Anyone have suggestions for best in class b2b websites especially in terms of how they do personalization? Thank you!

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I’m thinking of pitching an idea to my Strat director. I think our department could benefit from learning about strategy trends in the market. Maybe a newsletter or 10 minute meeting every few weeks. … more

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Is anyone working with a research firm that’s doing a really good job with online qualitative?

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Serious question, please answer objectively. Are your sales teams all a nightmare to work with? I think we all understand that sales teams can be pushy (it’s their job to be that way with clients), bu… more

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Strategy Director from Senior Strat: What are the markers of moving from this level to Strat Director? What do you need to see?

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Is there a consensus on the best recruiters in London? It’s been a few years since my last move and not sure if things have shifted since I was last doing the rounds.

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How many strategist are in your strategy/planning department? I have no doubt it varies from place to place, but I am curious since the place I work at only has 6 strategists (across all levels).

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Strategists, what does a typical day look like for you? I am transitioning into a strategist role. Also, any tips would be helpful, too!

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Would a media planner position at a creative agency be the same or different than a media planner role at a media agency? Looking to be more creative on the day to day and wondering if this would mak… more

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Thoughts on Ogilvy Chicago, and more specifically the global SCJ account? Sounds like there’s been some re-orgs at Ogilvy and I’m curious what the culture & day to day looks like at the Chicago of… more

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Is it normal for junior level strategist to work alone? As a junior, I have been working alone with no guidance on briefs since the first day. This is my first job in advertising, graduated college … more

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Salary negotiation help! As a junior/associate brand strategist - what's a better deal? $65k + overtime or a slightly higher salary (under $70k) and no overtime? Unsure how much OT I'll be wor… more

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Weirdest job interview experience? @

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Would anybody be willing to share some white labeled brand strategy/core positioning decks? Ours feel text-heavy and I’d love to see examples of how other agencies and strategists present the informat… more

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What are some ways you keep your strategy department sharp and always learning? Workshop ideas?

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Planning for a brand awareness strategy for the next 10 months. What’s a reasonable objective to shoot for in % increase of brand recognition? brand recall?

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Thought on Johannes Leonardo strategy Department? The creative seem to not like their department but unsure about strategy peeps.

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How many hours does it usually take for you to complete a creative brief solo?

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Hey strategy folks, how many hours a week do you typically work on average?

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My husband and I are thinking about having a (first) baby. As I look around my agency, I see many dads in strategy, but very few women with children. 🥺 Where do they go?

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Happy Friday everyone! Quick question. Is anyone on here using Basis at their agency? Specifically as more of a workflow tool vs their DSP? What are your thoughts on the tool?

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So here’s a very open ended question... what do you think creative really wants from us?

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What would you charge to write a strategy for a small business, and what would that strategy include? Let's assume they have a budget of $2500/mo, equally split between paid ads and content/seo. … more

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Was promoted to director a few months back, and just had a recruiter reach out to me about a GSD role at a good agency on solid brands. I like my current team/account, but it would be a big salary and… more

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I have a jr. strategist interview coming up. What are some questions they may ask//what ways can I prepare for the interview? --most of my experience is in media planning

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What are some goals I should start working towards as an associate strategist?

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In the interview process, how do you investigate “work life balance” without fearing you’ll sound like you don’t want to work hard, or do you avoid this topic all together?

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Best questions to ask a potential new employer?

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When people say "find your strategy style...." I think I have figured out what I'm good at and what I can be better at, but are there specific boxes that strategists or planners fit into… more

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Worth stepping down in title for big client and good agency? Currently a sr strat (only since this fall) and trying to decide between offers - one is Strat level but more excited about the team and … more

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Looking to join a small to mid-size level marketing/branding agency with a good culture and supportive leadership. Does anyone have any tips on specific agencies? Which have good cultures vs toxic one… more

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Thoughts on an agency having a candidate do a case study for a Strategy Director position? What have you come across in your experience? Things to watch out for?

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How do you be a good boss when it comes to planning? Tips?

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My manager and I usually check in everyday via slack to manage our ongoing projects. But he’s put a weekly 1:1 on the calendar...not sure what I can bring to that meeting or talk about if he already h… more

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