Strategy & Planning

Ogilvy folks, is DO Brief mandatory in briefing the creatives?

Does anyone have a portfolio / book they can share with me? For the first time in my working life I’m being asked for a Portfolio… I’m a Strategist? What exactly goes in there and why? Maybe I’m actua… more

Has anyone made the transition from agency to in house at a tech company? I’m heavily considering that as my next step but have had a hard time 1) knowing what jobs to apply for and 2) how to best pos… more

How do you ask for a raise? I’m basically writing most of the briefs for a major account and generally well received but my direct manager can be very type A so not sure how to make the case

Any tips best practices / resources on how to conduct a great naming and brand architecture workshop? If the community has any decks they can share I’ll pay back in Karma points🥰🥰

Moving from Brand/Comms Strategy Director on the ad agency to Strategy Director on the media agency. Have any of you made the transition? How was it? Is it really challenging?

Hello! In your opinion who are the best voices (LinkedIn or not) / resources on tech brand strategy. I am currently working on a project about the implications Of AI on brand strategy and could use so… more

Comms/Connections/ Media Strategists:

What % of time does your Comms Plan / Strategy actually dictate the output of your media team's work? At my best, I feel like my work influences less than 20% of the resul… more

After 2 months of being recruited for a GSD role and ultimately being flown in to meet in person was given the feedback that I won't be hired because "lack of eye contact." Never heard t… more

I moved to London ten years ago from Italy, to pursue a career in planning. While I deeply love my job, I often find myself questioning my growth. Despite my efforts to push boundaries, my writing doe… more

Coming from the buying side and have an interview for a strategy role - any thoughts on top questions I should ask?? 👀

I work in an insight heavy role (that has some brand strategy). I want to move to a brand strategy role in the UK (positioning, architecture etc type of brand strategy). Does anyone have any tips for … more

How's transition for strategist from PR to ad? I have an understanding that most of the process of making creative briefs, research, etc are similar. What are the big differences?

I have recently discovered my direct report has been copy/pasting from websites on comp research decks I’ve assigned him. That and he’s also wasted a month on a project and only began to throw plagiar… more

Ive done a lot of strategy work in AI and I’m exploring opportunities in semiconductors. Does anyone have any tips / referrals applying to AMD, Micron, etc?

Hi! Anyone here make a career pivot from Planning/Strategy at an agency or CPG over to a role in something like Social or Industrial Psychology? I love human behavior and understanding human motivatio… more

Why do creatives look at you like you’re speaking in tongues when you bring up proven marketing science/effectiveness principles?

Anyone seen a comprehensive salary survey 2024 for strategy and planing?

I just began my job search now. A lot of emotions and thoughts are running through my mind. I'm currently away from Toronto and plan to be back in January 2025 with a new job. As an undergrad, I s… more

Looking for some social or brand senior strategist/ASD roles in NY 👯‍♀️

Any leads or advice on what skills, accomplishments, or experiences make a strong case? Much appreciated you brilliant people.

does anybody know what it’s like to work at mischief? What the vibe is over there and how the Strat dept is

Hi ~ looking at a brand strategy + consumer marketing role at Meta. Anyone connects that can offer a referral? Also when is the RPM program opening?? (For anyone that knows)

Fellow brand nerds, can anyone think of a brand that changed their strategy/identity to become closer to their parent brand? Ideally one that grew/saw success after doing so?

Looking for a Marketing Director/ Manager role in Toronto, Ontario. Currently as Google's xWF since 1.5 years and have over 11+ years of work experience as a Marketing Director for Agencies. Strategy Sp… more

What does an SVP at a holding company make? I’ve only worked at independent(ish) agencies where VP and SVP titles don’t usually exist. Trying to get some context as I think about my potential career … more

Salary ranges for Strategist and Sr. Strategist roles in Atlanta, GA.

What do we think?

Looking for some management advice, my role has shifted from execution to strategy in the past few years - I have gotten great feedback on leading cross functional teams and my strategic chops, but I’… more

anyone know of agencies who specializes or have big clients in the gaming or music space? thanks!

Is there a music industry equivalent to strategy? Something around creating the strategy + comms ecosystem for artist album rollouts + promo + PR + advertising?

I aspire to go client side as a long term career strategy but the job descriptions seem so much more businesslike than the brand strategy work I’ve done at agencies. It’s less about insights and inspi… more

Anyone know of agencies hiring remote junior to mid level strategists? Was part of a wave of lay offs recently from how the industry is going but hopeful for some new roles soon

What’s more senior - Group Strategy Director or Global Strategy Director?

14 YOE making 175k as a strategy director at a well respected agency in a HCOL city. I’ve worked in different markets before moving to the US and have experience in different types of of strategy and … more

Is there a way (or a repository) of some of the best Effie cases? I work at a company that has no subscription and since I know us strategists are resourceful :) perhaps someone knows of a good hack?

Introducing strategy to a creative team

Any smart initial steps for introducing/implementing strategy into a creative process for a team/agency that has never had strategists around (ie the creatives a… more