Strategy & Planning

What’s the going rate for a VP level freelance strategist these days? Can you charge any more if you’re specialized (e.g. social, content, CRM etc.).

Where do you start for research on a topic or audience that you've got no insight into?

How do you get on account managers and creatives good side as a junior?

I want to be more friendly and integrated beyond my department but not sure where to start

Question - How to sell strategy to a client who doesn't believe in it?

Question - how many brand strategist here are asked to write concepts/messaging for testing? With no creative input just strategy? I swear my agency asks for things no strategist does and complains wh… more

Currently working in content marketing, I want to switch to a junior strategy role. I'm not sure how as I don't have any formal training in marketing. What are some of the most important skill… more

Hey, I’ve been CD at a small agency for the last 8 years. I started as lead designer and grown into the role from there.

I’m ready for my next move and seriously considering a shift towards creative strategy. I’v… more

Leading my first pitch. Any words of wisdom? 🥹

Have a phone screening at intel for a strat role! Anyone working there? I’m excited about this!

Everyone talks about how to get your first job in strategy… but how do you get your second job in strategy? If the only network you’ve built is your first company, seems impossible to figure out what’… more

I'm starting to feel really disillusioned with advertising.

Has anyone had friends or colleagues move into industries that require a similar skillset but still have access to creativity? (I don't want to be a c… more

Hi, I was recently contacted by a recruiter asking for my CV and some basic details on LinkedIn. He has not yet responded. It’s been a week. I also found his email, should I email him?

Thoughts on Maaate?

Is it reasonable for a producer with 4 years advertising experience to try to transition into strategy as a Creative Strategist without having to start off back at entry level? I just found out I’m ab… more

I haven’t been on the agency side years, but I’m thinking a potential next step for me is in the strategy/planning realm. Besides “Strategist” and “Senior Strategist”, what roles should I be searching? I’m … more

3 months, 70 applications and 23 interviews later and I landed me a job offer!!! It’s NEVER taken me this long to get an offer and it’s been a rollercoaster emotionally but I beat the odds, right in t… more

Refreshingly Written Target Personas

In my experience nearly every Target Persona, Aspirational Mindset, or segmentation group has been written in such a lofty/marketing BS way that any consumer in tha… more

Looking to bulk up my file of workshop templates just the ones often used with clients which can run the gamut; mind mapping etc Anyone have a link to an archive or want to share their favorites?

Any snr roles in Phili area ?

Has anyone found a good resource to track competitive spend / presence in podcasts?

Have you ever been asked off an account by a client? How did you cope with the hit to your confidence?

Hello everyone! I'm working on an inspirational presentation with case studies of loyalty programs that stand out for creative activations, partnerships with other brands, and interesting or unusual rewards...  
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Account management professional here, Anyone here, like me, has made a move from account team to strategy? Have been trying to make this shift for quite a few years now but haven't been successful… more

Head of Strats and GSD, what would make you respond to someone cold-messaging you on Linkedin? Especially if the message is not about applying for a role or a job, but wanting to learn from you.

Hi all - what is the going billable client rate for a Strategist and VP Strategy? Thanks for your help!

Hi fishes! I’m interviewing for a Head of Strategy role soon and wondering if anyone could share any questions I can anticipate? I’d love any tips. Thanks!

Thinking about relocating to UK from the US. Any strategists currently working in London willing to chat? Going there end of the month and would love to meet some peeps. :)

I am stuck on a brief. I have no idea where to start. It is a really specific audience and I have no clue where to mine for proper insights. Any tips?

How much do strategists with 12-13 years experience make these days in NY/LA? Should they be at Director level or GSD level?

Impressions about Grayling?

Could someone break down the responsibilities for account, strategy, creative, media etc when building an annual plan for an existing client?

Strategists who’ve worked at design studios:
Would you ever do a semiotic analysis of the category as a means to uncover opportunities/directional pushes? Do senior designers find this too prescriptive… more

How do you work on an account where you feel like you never know what’s going on?

I’m a junior strategist working on my first big ad campaign and I’m currently facing this struggle. I’ve been trying to embrace the… more