Competitive analysis in the non-profit sector - how do you go about it?

I find it to be be completely different than any other industry. Close competitors (for lack of a better word) often work in partnership - while orgs in the sector that focus on other causes are so vastly different any insights are grasping.

Posting as :
works at
You are currently posting as works at

For donors: who competes for funding, who do donors also consider giving to, etc.
For people who the NPO serves: who else offers services or information or advocacy?

But to your point, this is a space where cooperation should > competition so best to think about it mostly in terms of mental market share/CEPs from a landscape perspective and then navigate that landscape in partnership.

like

Agree with VPS

You might want to consider:
Business Model / Funding / Fundraising plans
National Availability / Presence
Service types / Accessibility to services
Users / Communities
Messaging / Frequency / Activity
Partners / Partnerships / Endorsers
Sponsorships

That’s just a starter as I am sure there are many other avenues you could choose to review based on their sector, services and audience.

Good luck.

like

you can say exactly that

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