Fellow brand nerds, can anyone think of a brand that changed their strategy/identity to become closer to their parent brand? Ideally one that grew/saw success after doing so?

A friend of mine was arrested last night over a DUI charge and his family is worried sick. How can I help comfort them...

Need advice on Engineering Manager career path, I am currently working as Project/Product manager and engineering manager for 5 engineers in a early stage startup. Can someone guide me on this?

Anyone working in Pune?@Stefanini

Did a bunch of agencies just go on a firing spree before Christmas?

I have an offer from TCS which is offering 35 LPA. However the variable component is around 7LPA. I want to know does TCS pay variable 100% or they deduct a considerable amount from variable.
Also is it worth joining TCS?

Anybody from TCS and working at Qualcomm..

So do higher ups (managers/directors/etc) in FFD talk to each other about the progress of seniors and associates in a similar manner to how the staff are ranked during audit roundtables??

Hi Fishes,

Whats is the best mail content to ask for extending the joining date ?

Any approaches that would work at most times

TIA

Anyone been able to work from Dubai for a UK/US firm and benefit from no taxes? I know if you are a US citizen you pay taxes where you are globally, but if you are British, then you only pay income tax on UK income - so if you live more than half the year abroad you are classed as non-domicile resident, but wanted to hear if anyone’s done this or heard about it?

Accenture strategy folks.. can someone confirm if work from home is about to end?

Shout out to my fellow peeps sending out applications and messaging recruiters and hiring managers on memorial day.

Anyone work for one of the Federal Reserve Banks?

Hi Fishes,
I recently got shortlisted for a Product Manager position at Tracxn. There’s also an IPO coming up which is the reason I had applied.
But I have read some horrifying reviews about the company on Glassdoor, indeed and other forums.

I’m wondering whether it’s worth going through the interview process and I’d also like to hear opinions from anyone who has worked with the company or is aware of the company culture.

Thanks.

Do HRs renegotiate at KGS after accepting offer?

is NielsenIQ chennai location good to work ?

Opened a Roth IRA account last year and put away a portion of $ each month to eventually reach $6000. This year thinking of plopping all $6000 there in Jan. What method do you all follow?

What is first year partner compensation?

What type of background check do HF/PE/VC forms so these days? Employment, education and felonies are a given (I think) but is fingerprinting and drug testing still in the mix? How about credit score?

What have you found most helpful in training up a very green junior brand planner or junior strategist? Any particular trainings or resources that are great at teaching foundational skills? I’ll be pulling them into projects and teaching through doing but I need some assistance in building up their core skills/training the strategy muscle.

Does anyone else have problems with people from other disciplines just flat out rewriting strategy slides in decks? Any tips on how to get the behavior to stop? In internal checkins everyone always seems on board, but afterward they will just go in and completely change the slides without consulting me. I love feedback, but I've never experienced this before and rewriting slides without my input feels like a major line being crossed. Unless I'm just crazy? I truly don't know any more.

Planning director vs strategy director. Whats the diff? Is there a diff?

I feel like a planning director wouldnt know how to manage digital strgy while a strgy dir would be much more well rounded

What do you expect from a junior strategist versus a strategist? How long do you expect a college graduate to be a junior strategist?

Potential employer wants to me to write a POV for a brand, is there a specific framework you’d use or specific length?

Top agencies to complete an internship in Detroit area?

Hi all,

I am a freelance strategist (mid-level), and I am looking for projects that I can support.
I can work remotely, and I appreciate any leads.
Thanks!

Is associate and junior the same? If not, what's the difference?

Best fine print in RFP history: The number of bidders is less than 2.

How are salaries in Montreal for planners?

What are resources to become a better strategist?

Does anyone know of any programs for aspiring Strategists in NYC? I know Miami Ad School does a 3 month crash course starting in April and but I'm not seeing much else.

Gaming the Game Has Become the Game

Remember taking Office Politics 101? Nope, no one offers it. Yet, they can steer your assignments , raises & satisfaction. Even your sanity. How do you deal w/ it?

Any recommendations for companies to create personas? Are there new technologies to get interesting findings about concerns, aspirations, goals?

Fishies, what do we think the brand strategist and strategy department of the future looks like? What are the table stakes skills, and what are the must have roles? What’s changed?

Starting to think about making the switch from agency to brand side. Any tips from strategists who have already made the jump? And is there a level at which it makes the most sense (i.e. should I wait until I make Director and then make the switch, or does it not really matter)?

Looking to bring on a experiential marketing specialist (FT) with 5 years of experience - any idea of the average salary range for such position these days?

Embarrassed. Sometimes I sit in media mtngs & don’t understand stuff I assume is basic. I work for an ATL ad agency as a senior strat. Is there somewhere I can do a crash course in media buying?

Who is this the best or second best recruiter you know? Care to share? :)