Advice on desk research methods.

How do you quickly find relevant ads / comms that lean into specific themes aligned with your project focus? It's so easy to get lost down a rabbit hole.

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Develop a hypothesis and start from there. And getting lost in the rabbit hole can sometimes lead somewhere magical so don’t be afraid to deviate and pivot your theme as you go.

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I’m a bit confused by the question. Do you specifically mean how to find ads that are analogous to work you’re trying to create (and use them as inspo in the brief)?

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