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https://www.ebaqdesign.com/blog/brand-discovery
I see, I’ll have a think.
In the meantime, not exactly what you’re after but you could go further with SWOT and look at a TOWS framework.
Or the Fallon Way might be useful as it then prioritises with the client:
https://drive.google.com/file/d/15CAOGavvcV4Lh8NtRTIoae6IAvs5aCHJ/view