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They’re capping senior positions at 90-100k now when it used to be 115-120k
I made 130k as a senior planner in 2013, but this was before associate directors were a thing.
I made 200k as a strat director in 2017
That was high then but possible because I was close to GSD. That said, I think the general takeaway I get from this thread is salaries are going down. That’s rough because strategy salaries have always been stable and relatively high.
Saw an offer for 225 the other day. But also title inflation is a part of this. A lot of “directors” out there are not directors. So you get the titles for senior strat money.
Yeah. Definitely a mix I imagine of experience. Some who rose through fast and others with more experience.
I noticed this happening around 2016. A senior planner used to be a VP level position but became more junior over the years. They raised the entry level salaries but everything else never went any higher. Shocked to hear it’s gotten even lower now. When I started in 2008 a GSD made 250 or more
GSD roles are usually capping at 250k but there is still some close to 300k jobs out there if you are nearing executive director
VML had a GSD role for 190k….
Range for a high-tier agency like VML should be 210-250 depending on experience, assigned clients, and size of the team/business a GD is managing.
That feels like a drop. SD roles used to go up to 200k, GSD could be 200-240, ESD 275-350. Employers will be trying it on because there is high supply and low demand.