Strategy & Planning

what does 'taking ownership' mean for a jr to mid level strategist? how is it different from sr? what are ways in which managers can instill ownership mentality?

What industry are y'all working in? Seems like there are quite a few people in advertising, myself included

Senior strategist salary in London? Specialisation in Brand, creative and CX?

This isn't strictly related to work, but do you enjoy any strategy games? Like Catan, chess, or videogames like Civilization, etc... I've got a little more free time these days, so I'm in … more

How can I write open briefs? Can anyone recommend good references?

The Jay Chiat strategy awards were this week and nobody’s really talking about them. Have the awards lost their luster or is it a reflection of how little the industry cares about strategy?

What are the qualitative research agencies you love working with?
I need to field some primary interviews and am struggling to put together a list to RFP! Thanks!!!!

I'm interested in moving to pharma but I don't have any pharm experience. For those in pharma, how important is it to have experience? I'm at a midlevel/director level and have done auto and finance c… more

how is Dentsu Chicago? Would y’all recommend working there

Does anyone know what a VP or Head of Strategy should ask for salary-wise (for freelance or perm roles)?

I'm currently at an agency where the strategy team, including director, is left off the credits list. Is this common practice?

What are some bootcamps or courses that you would recommend for an aspiring strategist who’s early in their career to take? These can be either free/paid. I’ve heard of the following:
- Planning Dirty or Strategy Finishing Schoolmore

Can anyone please share your favorite brief template? I have a client asking for an example of a great brief template and I feel like all the templates I have are too complex and wind up being too muc… more

As a senior strategist beginning to interview for director level roles, what can I do to present myself most effectively? I struggle with coming across very senior and do tend to overthink how to best… more

Anyone going to StratFest this year? Or has anyone been before?

Ogilvy folks, is DO Brief mandatory in briefing the creatives?

Does anyone have a portfolio / book they can share with me? For the first time in my working life I’m being asked for a Portfolio… I’m a Strategist? What exactly goes in there and why? Maybe I’m actua… more

How do you ask for a raise? I’m basically writing most of the briefs for a major account and generally well received but my direct manager can be very type A so not sure how to make the case

Any tips best practices / resources on how to conduct a great naming and brand architecture workshop? If the community has any decks they can share I’ll pay back in Karma points🥰🥰

Moving from Brand/Comms Strategy Director on the ad agency to Strategy Director on the media agency. Have any of you made the transition? How was it? Is it really challenging?

Hello! In your opinion who are the best voices (LinkedIn or not) / resources on tech brand strategy. I am currently working on a project about the implications Of AI on brand strategy and could use so… more

Comms/Connections/ Media Strategists:

What % of time does your Comms Plan / Strategy actually dictate the output of your media team's work? At my best, I feel like my work influences less than 20% of the resul… more

After 2 months of being recruited for a GSD role and ultimately being flown in to meet in person was given the feedback that I won't be hired because "lack of eye contact." Never heard t… more

I moved to London ten years ago from Italy, to pursue a career in planning. While I deeply love my job, I often find myself questioning my growth. Despite my efforts to push boundaries, my writing doe… more

Coming from the buying side and have an interview for a strategy role - any thoughts on top questions I should ask?? 👀

I work in an insight heavy role (that has some brand strategy). I want to move to a brand strategy role in the UK (positioning, architecture etc type of brand strategy). Does anyone have any tips for … more

How's transition for strategist from PR to ad? I have an understanding that most of the process of making creative briefs, research, etc are similar. What are the big differences?

I have recently discovered my direct report has been copy/pasting from websites on comp research decks I’ve assigned him. That and he’s also wasted a month on a project and only began to throw plagiar… more

Ive done a lot of strategy work in AI and I’m exploring opportunities in semiconductors. Does anyone have any tips / referrals applying to AMD, Micron, etc?

Hi! Anyone here make a career pivot from Planning/Strategy at an agency or CPG over to a role in something like Social or Industrial Psychology? I love human behavior and understanding human motivatio… more

Why do creatives look at you like you’re speaking in tongues when you bring up proven marketing science/effectiveness principles?

Anyone seen a comprehensive salary survey 2024 for strategy and planing?

I just began my job search now. A lot of emotions and thoughts are running through my mind. I'm currently away from Toronto and plan to be back in January 2025 with a new job. As an undergrad, I s… more

Looking for some social or brand senior strategist/ASD roles in NY 👯‍♀️

Any leads or advice on what skills, accomplishments, or experiences make a strong case? Much appreciated you brilliant people.