Advertising truths #12 - Nothing good comes out of a group where there're more CDs than creatives. Either you land on a flat campaign or a terrible campaign.

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Definitely true.

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Just got laid off from a place like this and YES. Though I’d very much like a job, I’ll demote my own self before working at a place like that again.

Disagree. I’ve been on projects where my CD partner and I are the only ones on it and produced good work. Two CD’s and zero other creatives. I know it’s subjective, but I’m sure I could find other good to great campaigns where CD’s were the only ones from the creative department who touched it.

Good point, CD3. For some reason I was interpreting the original post as saying that people with the CD title can’t produce good work if they outnumber people who don’t have the CD title. But its clearly about the role being performed, so yes, I am mistaken, and as a whole I agree with the gist of the post, which is it’s never a good thing to have lots of cooks in the kitchen trying to cook one dish.

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