Client removes all copy in ads re: product description or product benefits due to pending legal review. Removes visuals of product doing its job. Blames agency that ads aren’t driving traffic/sales

likefunnysmart
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The ad just said:

“Talk to your doctor about [product].”
Over a background of a lake and a couple + dog in a canoe.

Close? Lol.

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Lol. Oh jeez. Good luck with that! 😬

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So did they remove the copy and leave in the ISI/ major statement/brief summary?
They removed the indication statement and ISI and kept only the brand name?
You are their agency, the onus is on them to ensure they are satisfied with your work.

We shot a campaign for a CPG product, the client never made one change to any of the nine scripts, all product demos or explainers. I was in the pre-pro asking “shouldn’t you run these by legal? He said “they just say no to everything.”
I got really excited, but I’m just going through this like 😬

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