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You don’t know they didn’t win awards. There’s a million awards shows out there and I guarantee you they’re won something, somewhere, that allows them to label themselves as “award-winning.”
Also… hear me out here… what if they’re just good at their job? If they were hired as ECD, and haven’t been fired, then they’re probably doing something right.
Happens all the time. Everyone at that worked at CPB in 2008, literally everyone, claimed they worked on Whopper Freakout.
Chief
They very well could’ve won them during the mid 90’s before this stuff lived online.
Chief
Yeah. That’s definitely suspect then.
Are you going to do anything about it? (There’s your answer)
The ECD is only called out because of their visibility. Everyone at every level in this industry gets away with it. It’s like the size of their balls vs their integrity and which wins out 😂 Stories of designers or FA who have their fingerprints on everything and add it all to their books to become CDs. My ECD brought this up to me when we were checking out portfolios to hire and it was equally eye opening as young padawan’s moment here.
There’s only one very buttoned up or paranoid recruiter I’ve spoken to who took pains to ask for my specific involvement in my work, outright asking if I wrote them the copy even.
IMO, an ECD is usually hired for a multitude of reasons—ability to build a team, recruit new talent, raise the level of creative, sell work, own a relationship with a client and other executive level tasks that require a certain sense leadership and vision for the agency. I’d say an ECDs awards list is closer to the bottom of their qualifications simply proof that great work is possible with them in charge. Who you know, talent you can recruit, business you can bring in and the general ability to take your tenure of experience and apply it to raise the level work is why those titles get paid what they get paid. Obv not all ECDs live up to this…but this is generally the goal of having someone at that level at the agency.
I also think this acquisition is so vague. Is it your agency? Is it a friends agency? Do you know for certain that the ECD is stealing other peoples work/credit/awards and claiming to have a hand in it? We’re in a creative field where the roads to great work are rarely linear. Not to mention how political credits can get at agencies. It shouldn’t be that way, but sometimes it happens.
TL;DR You’re asking for accountability with a super vague accusation on an anon forum. What do you expect to come out of sharing this here?
Agree with Freelance 1.
There are def a few awards on my resume for a piece of work I took out. Partly because it was outdated, partly because my role was executional and not conceptual (design and not art direction). Did I still spend months of my life on it? Yes. Was my name on the official credits? Only on some lists. None online now. I got tired of explaining that project and was glad when I finally got rid of it.
Alternatively, a project that was 100% my (and my partner’s) idea and my name is still attached to that I’m not crazy about won a few awards and I’ve been eyeing it on my kill next list for some time now. It just isn’t the type of work I want to make anymore, and I don’t want people hiring me thinking that’s my bread and butter.
I imagine if I ever get to ECD, I’ll have enough work I can pick and choose. And that’s not a terrible problem to have!
“Fake it till you make it” is a career for some. It’s infuriating but surely not the worst people have gotten away with in this industry.
And at the management level, I doubt they’re shopping for jobs with their books and awards. I doubt the CXOs are looking at a candidate from that POV. Only creatives do.
But unless you’ve worked with this ECD, you can’t assess him just with awards. It’s might not be that they got away with it as though fictitious awards is what got them the job.
Some of the best ECDs and CCOs aren’t necessarily the best creatives. They’re best at bringing out the best.
Likely a different situation, but I’ve been left off of credits multiple times. And not just when I’ve contributed a little, like stuff that was my idea and I helped execute. Happened to me as an intern and as a senior under an ecd I didn’t get along with.
Same
Could it be that they won the awards under a former or married name?
I’ve won awards. But you won’t find my name in the awards books. Because I won those awards at no name awards shows that can’t afford to make awards books.
Hey, one man’s Effie is another man’s Lion.
Post the name of the ECD and then people will know about it.
CD2, is not routed in the expectation of what an ECD should be. It’s clear that awards don’t make a person automatically a good ECD. I was wondering how someone in an high position doesn’t get noticed for lying about the resume.
CD4, public shaming is something I’ll never resort to
Maybe it’s an award for competitive eating
Names sometimes don’t appear. But if they put a bunch of awards on their site and there’s no evidence of any of them, that would be surprising. Most people aren’t that brazen. So either they are full of it and also fearless. Or there’s something you missed.
News flash. Newly hired ECD is a phony
This tends to catch up with people. If they “won awards” they are hired to continue their success and win more. So either he’s going to win for real, or his “success” is behind him.