After several months of applying networking and only getting 2 interviews (only through referrals), I’ve decided to do some courses in marketing and performance analytics. Does anyone have any experience with PM and analytics in this industry? Any resources would also be welcomed. Or am I wasting my time?

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Getting 2 interviews in this market is great! I think having some digital marketing courses under your belt is a great idea. A friend of mine took the PMP and said it's a waste of time.

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Why did your friend think it was a waste of time? I only ask because I’m working towards getting my PMP and have read the Pembok and took some online courses. And most importantly, I have 5+ years of experience with managing projects and working with stakeholders.

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