Digital/digitally-savvy PMs, can I pick your brains? I’m up for a Sr. PM position at a creative agency working mainly w/tech clients. My background is more print based, especially the last couple years. When I was working in digital, it was very straightforward (mostly static/animated banners with a little bit of social). Where can I brush up on digital trends? Which agencies’ work should I check out? Any blogs worth catching up on? Thanks!

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Brush up on agile, maybe try for a scrum cert - easier than you think - to get the rhythm down of managing process and milestones for a platform build. I did a great stint at R/GA and it was like a finishing school.

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I did my scrum cert in 1.5 days. That’s class, study, and test.

What types of projects will you manage? Website builds? Email campaigns? Paid Media assets?
The baseline skills are the same from the print side (in terms of building a timeline, identifying tasks, team members, and timing required to deliver by x date.
Your desk level resources are the subject matter experts, so you will learn so much from working alongside them, especially as you translate their feedback to nontechnical stakeholders. But tons of “that’s a great question, let me put that in front of my development team and follow up with a recommendation.”
Also check out running sprints or other ways to triage the work coming down the pipeline so you and your dev team have a clear plan to win.

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Super helpful! Thank you!!!

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Following in case anything good pops up x

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That’s a hard question, because digital work got very fragmented and agencies got way more specialized. What does the agency that you’re applying to focus on? Campaigns, experience design, experiential, ar/vr, heavier tech (like platforms)?

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Looking at their website, I’d say all of that, save for the heavier tech. For me, since my background is so “traditional advertising” I want to brush up on digital trends, even if they’re not necessarily exactly what the agency is doing currently. Hope that makes sense. Thanks!

will also note that digital PM can include creating OLV, which has best practices for each platform. for example on IG stories, it’s recommended to create assets up to six seconds and can work with sound off while FB might be 10 seconds. also, the story arc is different too- branding heavy in the upfront vs in the middle, getting to an action quicker, etc.

digitas is rated as one of the most digitally innovative agencies out there right now. and if you’re in nyc, you’re already 5 years ahead in digital than east asia.

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all that to say - don’t worry about it, rely on the strategist and you got this

Yeah really depends on what others around you bring and what you’re mostly tasked with. I moved from digital/social campaigns to web builds/interactive tools and 100% different. Understanding their brand of PM currently as discussed above but also knowing how content/UX/design concepts/design production/dev/QA happens and how/where clients get slotted in for feedback/approvals along the way.

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I got the same question as OP and same print based experience but I'm in the not-for-profit sector.

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Do some light research on social platforms, you may not have a social strategist who can help guide this but most agencies are doing heavy social programs if they are DAOR or AOR and you'll want to have some insight into types of posts, time and size requirements, etc

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