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This is consistent with a few large network agencies I know.
Depending on the agency the officer title, eg VP is not actually part of their role title. So we could have a VP director PM or a VP group director PM. So at the top most tier could be a lot of things, eg Head of PM etc
There’s the question of whether the capability is called project or program management, or production. Ultimately all means the same but I prefer the connotations of Program Management and how it’s distinct from Production (which can mean studio/content) and Project (which historically had a less operational more limited role).
It’s more prevalent at digital/product/platform but I know of at least 2-3 legacy creative large network agencies that use it.
They’re all right - it’s a cultural / organizational question.
Here’s what I’m familiar with:
Associate Project Manager
Project manager
Senior project manager
Associate program director
Program Director
Group program director
VP program management
Surely there’s a redundancy in there somewhere. That seems like too many 😅
The structure at my agency is:
- Sr. Coordinator
- Associate Project Manager
- Project Manager
- Sr. Project Manager
- Associate Director, PM
- Director, PM
- Sr. Director, PM
- VP, Group Project Management Director
That’s a lot of directors ha
I am the head of PM at my agency, with an Operations title. Makes sense given what my day to day consists of. The titles listed above are standard in my group.
At our agency, we have:
- Associate Project Manager
- Project Manager
- Senior Project Manager
- Project Supervisor
- Head of Project Management
I built a team from the ground up and used:
Jr. pm
Pm1
Pm2
Senior pm
Team Lead
At my agency we have:
Project Coordinator
Project Manager
Senior Project Manager
Program Manager
Program Director
VP Program Director
VP Delivery & Operations
and a few more…