Anyone know what a GCD salary in LA should be?

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Many factors… new GCD? Promoted or hired? Size of agency? Size of account(s)? It could range from 240 to 300+

smart

New GCD!

300-350

funny

Depends what year. Pre-2021 - 250 - 325. Give or take.

Post 2021 - 180 - 275.

I make 250 before bonuses. Pay today is still good if your book demands it.

advertising / creative agency (e.g. above the line) or marketing/adjacent creative?

The former!

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