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Many factors… new GCD? Promoted or hired? Size of agency? Size of account(s)? It could range from 240 to 300+
New GCD!
300-350
Depends what year. Pre-2021 - 250 - 325. Give or take.
Post 2021 - 180 - 275.
I make 250 before bonuses. Pay today is still good if your book demands it.
advertising / creative agency (e.g. above the line) or marketing/adjacent creative?
The former!