Are we closing in on email being phased out as a method of advertising delivery?

Posting as :
works at
You are currently posting as works at

I can speak from the perspective of advertising for retailers. We heavily rely on email as it seems to be more proven that tracking footsteps on the doors on google campaigns. With all of the no tracking settings, emails become an even more reliant tool. We’re exploring new was to utilize updated features some of these platforms have.

like

Email maybe - crm no. It will only continue to become important because at its core it’s about acquiring data for a value exchange. The comms component will just shift more into omnichannel nurturing - be that email, sms, app, loyalty, etc.

like

It’ll be a thing still. Just it’ll be done by AI and overseen by humans

like

Definitely still huge in B2B marketing and pharma.

Radio, TV, direct mail, OOH, are still effective.

DM isn't nearly as profitable as it once was but depending on industry and market, it could still account for a huge percentage of sales.

Email has a long way to go before it dies ... especially for cross/up sells.

Related Posts

If you were thinking Consulting Cases were bad here is a hedge fund interview 😂

Post Photo
funnylike

I have started my career at Wipro Technologies 6.3 years back and left 4 years back.

I am in process of choosing an opportunity with Tech Mahindra and Wipro Digital or Cognizant ?

I am looking for an long term association with company for at least 4 years from now. (company work culture and technology growth is priority)

Which one would be good in terms of your knowledge and experiences ?

Technology : RPA (UiPath)
Client : UHG

Any information would really help me a lot to my career.

Hi folks , what’s the salary range for Wipro Europe development centre (iDeas D&C) for B3 level Sr consultant ?

like
like

Can anybody please suggest me how to get an offer letter and how to apply for jobs in Australia while residing in India? I am looking for a job in Australia. Currently working in a big4 company.

like

Will we get salary credited tomorrow? 30th and 31st and weekends

like

LTI is Hiring for below Cloud - BU Positions!!

Immediate to 30 days joiners will be preferred.
Interested plz DM with job codes to apply

Post Photo

Hi everyone,
Need an help in getting referred to a position in Wipro
Please help at the earliest,i have the relavant job ID.

like

I got the offer from CGI recently. Having 11 years of experience but seems I asked very less. I am getting 24 fixed + 5% variable + 1.5 joining bonus. Can I re negotiate with them?

I’m interviewing for a dream job at Under Armour. I may have to do a presentation on one of their core competencies. Does anyone have any info on what these are? I was introduced to questions about them during the interview but want to get it right!

like

I’m a Mid Market Account Executive , just signed, and my annual TC is $250k , base is $110,000 , $10k signing bonus, $80k in options, and $110,000 variable. Is this right for the market?

like

My interview status is showing Candidature is on hold after the Accenture final round. When can I expect the result?

Thanks in advance.

like

Hi, i have been laid off by publicis sapient & my LWD was at 30dec, 2022. I got a job within 15 days and asked ps to prepone my LWD to 30nov, 2022. During the layoff meeting they said I will get salary till 30th dec, even of i leave early with bonus of 5% of my total compensation and leave encashment money also. With all this I am supposed to get approx 2 lakh. But I got 56k today. I am not sure if it is the F&f settlement or not. Can anyone help?

like

Anyone track coin value by hour of the day? What time of the day is the best moment to get in?

Although I advise in numerous states, id looking for a merge or buy opportunity in the Midwest (I'm Ohio). Currently hybrid but very close to the decision to go all RIA. Would love to video chat.

Any great resume-writer recos? I need help!

like

Looking to sale majority of my holdings in next bear market rally. Does folks who do tech analysis think we have started one from Friday. Want to sale as much before we get another brutal sale-off before mid terms.

like

Looking for advice for investing in these two options. Say I have $100k by October saved up
1) Put 10k into iBonds and $90k as downpyament and closing costs for a property (I’ll need to put in 20%, already talked to several mortgage agents)
2) Put $0 in ibonds and put all the $100k in the home investing (given it’s a little more of an expensive property, given some other factors - location, size, etc)

like

Anyone else see that Walmart Office Space spot? So clever!

like

Additional Posts in Advertising

Thoughts on GALE? Just been offered a job there for paid social and wondering how their culture is? Thanks

like

Without asking or confirming, account lead booked an in-person client meeting that requires travel. Who books ~any~ major client meeting without first checking with the team ?

like

Anyone still being asked to come into the office for pitches?

like

Considering taking a Jr CW job in pharma in NYC after being on the job hunt for 9 months. I’m terrified of getting stuck, but I also want to switch to brand strategy. Chances of escaping if I hate it?

like

Vayner? Anomaly? Ogilvy? Which one to jump to? Account Mgtm!

like

I know, I know I shouldn’t complain but it HATE my job. My mental health has never been worse. And I’m so so beyond unhappy. Any advice to get through this seeing as the job market might be difficult to navigate at this time?

like

how many of you get high before/during work?

🙋🏻‍♂️

like

How many of you have met your significant other at work?

like

In your opinion, what advertising/branding/experiential agencies should someone targeting greater San Diego and Los Angeles go after? (Yes, it is very expensive to live in California)

like

Anyone else saw this?

Post Photo
likeuplifting

Does anyone believe in this Snapchat IPO, do you feel it will be worth the investment?

like

I need infographic tips please!

likefunny

Anybody have success requesting to go from 100% on one account to 50/50 or at least floating around a bit more? Any tips welcome 🙏

like

Remind me why they got rid of Greg Hahn in the first place? Too expensive?

funnylike

So Q1 has been abnormally weak for agencies across the board, right? Is it fair to say Trump is finally starting to effect the economy?

like

Has anyone ever worked at an agency in which the project management department was properly utilized? I traditionally was brought up in my career where PM type tasks were handled by lower level AMs. I have observed separating AM and PM tasks into two separate departments just causes communication issues and lazy account people. Account people should have a good understanding of how much effort and time goes into a project. Project Managers are missing a lot of context so blind leading blind.

likeuplifting

‘And I would rather be anywhere else, but here today...'

Post Photo
like

Did anyone else 'fishbowl' cars in high school?

like

Which agencies in NY do great strategy work and are actually valued? It feels like strategy is lacking at most agencies...

like

What was your most amazing day in advertising?

likeuplifting

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the
Fishbowl app

See what’s happening in your industry
from the palm of your hand.

A phone with Fishbowl app

Scan your QR code to download
Fishbowl app on your mobile

Download app

Sign up for free to view this conversation on Fishbowl

By continuing you agree to Terms of Use and Privacy Policy

Already have an account? Log in

Sign up for free to continue using Fishbowl

By continuing you agree to Terms of Use(New) and Privacy Policy(New)
Messaging rates may apply

Already have an account? Log in

For account settings, visit Fishbowl on Desktop Browser or

General

Legal