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I can speak from the perspective of advertising for retailers. We heavily rely on email as it seems to be more proven that tracking footsteps on the doors on google campaigns. With all of the no tracking settings, emails become an even more reliant tool. We’re exploring new was to utilize updated features some of these platforms have.
Email maybe - crm no. It will only continue to become important because at its core it’s about acquiring data for a value exchange. The comms component will just shift more into omnichannel nurturing - be that email, sms, app, loyalty, etc.
It’ll be a thing still. Just it’ll be done by AI and overseen by humans
Definitely still huge in B2B marketing and pharma.
Radio, TV, direct mail, OOH, are still effective.
DM isn't nearly as profitable as it once was but depending on industry and market, it could still account for a huge percentage of sales.
Email has a long way to go before it dies ... especially for cross/up sells.