Does anyone believe in this Snapchat IPO, do you feel it will be worth the investment?

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Considering how they are begging my clients for money, nope!

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Not really, there doesn't seem to be an future revenues from it

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We ran a test IG stories ad + RT carousel ads versus Snap swipe ups and snap ROI was 34% higher

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@VP1, how did you run that test? Would love to hear more detail

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They released financial statements and have been losing money over the last few years. Twitter was the same, stock price sky rocketed and dropped within the first couple of weeks. Given traction (anecdotal and industry trends) I doubt Snapchat will reach substantial levels of financial returns

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Skim their S1, the required report that gives an overview of the business. Depending on ad dollars for nearly all of your revenue is dangerous but is also most of Google's business model (early in S1). Also, the IPO is for Class A shares which means you will own part of the company but have no voting rights (Pg.5, I think).

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Couple their R/F with the publishers they've gotten to add more value to their platform, on top of attracting some of the best talent to develop sophisticated targeting (some folks from Google), they'll be successful without a doubt. On top of the fact they somewhat rebranded as Snap, Inc., which is an indicator that there's more to be seen that's going on behind closed doors in R & D.

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(User stories not discover)

@VP 1, Definitely right now but given time Instagram will have much more traction, they have a very well established ecommerce built into its other aspects already and Snapchat is more on the side of amusement and adjunction to other social media platforms for bloggers and public figures, but Instagram can create direct revenue because it's heavily marketing for products.

@Visual Designer, def agree. But I did want to call it out. @Mediavest we technically ran auction on Snap thru our SMP and had Beta on IG stories. To get Beta your client needs to best in class on insta and spend a lot.

Absolutely. Snapchat has better reach and frequency than any other medium right now. I know most of the skepticism comes from Twitter's failed IPO, but just remember back to when Facebook launched theirs. Everyone thought the long term would be just folly. Facebook kept innovating and now they're a power house. Snapchat has the right vision-I highly doubt that they'll run into the same issues Twitter did/has.

@VP1 well of course the ROI would be higher. IG and Snapchat aren't apples to apples comparisons and their focus in market isn't about retargeting (yet). They're after the missing component of traditional TV reach, and they've surpassed it among millennials. Just cause they're both social platforms with similar interfaces doesn't mean they're identical. IG also has a duller version of Facebook's content algorithm. They both might have a Stories aspect, but the platforms are headed in different directions. It's kind of like trying to compare Facebook to Pinterest. They're both social platforms to an extend, but they aren't remotely the same in how a user behaves within them.

Ok. Gettin off the podium! Had to leave my two cents, but I love the discussion 😁

⬆️ sounds like someone's drinking the koolaid

Hey it's Saturday. Gotta be drinkin' somethin' when you've got about 5 hours of work to do on Sunday 🍺

Psh, only 5? Put in 4 Saturday and looks like I'll be putting in a whole day's worth Sunday 😂😂😂 (hope that doesn't read as rude just the sad state of my work life right now)

Sheesh. Also I just realized that in my drunken state that I misread @VP1's results as the opposite. THATS AMAZING though that the ROI was that high. Still think the platforms aren't apples to apples though, but that's a rad indicator of what's to come. And yeah, @PaidSocialStategist1, social ain't easy or quick. I'm looking forward to the days that people realize that even though social is about "being in the moment," that planning and execution doesn't need to be 💀

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