As someone who teaches marketing courses in college, AI is making it tougher to grow insightful thinkers. It feels like students are paying to send ChatGPT to college. I would like to know if grads feel equipped to deal with this job market. What are you doing about it?

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No one is equipped to deal with this job market, no matter what they might think. It has never been harder for me to change jobs, and I have a solid work history and 10 YOE. Things are looking very bleak right now.

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I graduated 10 years ago from college and was not equipped even then-- majority of experience is gained from on the job, not a degree.

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You’re so right on. Whatever you study in school you’re just going to have to learn it new anyway once your start working. Best thing about it is learning to think critically

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I see that companies are starting g to cotton on more and more to when AI is being used to create CVs and marketing proposals. To stand out you still need to be able to come up with a unique idea. I don’t see that level of independent thinking in GenZ now.

Are you teaching them or adjusting how you teach to show them how best to use the tools?

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