What's up with commercials nowadays? The ones I worked on back in the early 2000s were so much more creative. Maybe everyone is running out of ideas?

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Now everything is promoted by "influencers", this has taken away the originality of many brands, and has facilitated the work of many in the marketing sector, I always make my advertising team go further, we always seek to impact the public.

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Yup, half my job is just recruiting talent to feature in social media content

Such is the nature of content creation and creative pursuits. Everything becomes increasingly self-referential and the quality dilutes

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I have thought the same thing. I think part of it is due to the mass production of assets needed for the various channels/mediums these days. Quality has been sacrificed for quantity.

I have seen a wave of copying the commercials from before, and I come to think that what you say happens, they are running out of ideas.

Few are the sectors that dare to create daring advertising, and I firmly believe that the more daring the more functional, recently when an important brand used a model of color and with an unexpected figure, the sales of that brand exploded. We need more of that, so you also get more acceptance.

Creativity dies, I have 20 years of experience in the marketing sector and if I look back I can see that creativity in advertising dies, all now is to find an artist or someone with a large following and create a contract with them. All this is unfortunate.

Traditional commercials are dying as marketing evolves, I fully expect there to be a marketing renaissance sometime in the future

TV shows, music, most mainstream entertainment is going in the same direction. The more data people have on what is keeping the viewer's attention, the more detailed the algorithm gets. Everyone is working with the exact same formula that is only getting more and more precise. Turns out, precise equals boring.

Some of them just don't make any sense at all lol.

Yes! It's like they get more and more absurd to try and be that commercial that goes viral.

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