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Continued......
My team wants to attribute a portion of EVERY abandoned cart that returns regardless if they opened or engaged with the email. I understand email open rates aren't the most reliable but saying every valid sent email played a role in the conversion regardless of open or engagement feels like a big assumption with no data to support it.
It would be very helpful to understand how other e-commerce companies attribute email marketing revenue.
Because of MPP laws i wouldnt use opens for revenue attribution because you’ll have inflated numbers. I would look at click engagement with a specified conversion window.