Account Management

18410 members
For Account people to swap advice, compare notes, and share our crazy client tales!

Title is PM but playing both roles... I’m very straightforward and to the point so I just answer questions (yes, no, I’ll confirm,etc.) instead of giving the background/reassurance to clients and coworkers with my answers or thoughts. I don’t think it comes across as short but I find my manager always has something to add on and I feel like I messed up. Any help on how I can find the more talkative account person gene within myself? Or how to practice?

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Here’s some unsolicited advice for junior account folks: turning on your camera with your team and ESPECIALLY upper level management is a good thing, and still counts as “face time”. We’ve noticed that the more senior a call, the more faces we see. Be a leader, show up, and turn your camera on.

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Have you had a manager that added no value but to micromanage? For example, I had a manager that req’d me to share all emails before sending. Instead of mentoring me by sharing ways I could improve or elevate strategically, she critiqued from a formatting & style perspective. So she’d add parens around things that didn’t require parens & change my verbiage to convolute it vs. leave it simple for “the audience” which were our clients. I did, in short order tell her I need to have my own style.

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What are the buzzwords you hate that people throw out to try to look smart but really just accomplish convoluting meetings/meaning with?

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New CMO taking over account. Looking for advise on how to present media execution. We do not have any tangible metrics to tie back to show performance. All we have is plan & execution

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Vent session: what do you think the most difficult part of being Account in lockdown is? Hey

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Has account management relinquished the role of brand custodian to planners, and is planning now the most highly valued and trusted client partnership? I’m my opinion (one guy with 35 years experience) a resounding YES.

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We all know creative have digital portfolios and I’ve even seen a few sites from strategists, but has anyone had much success in creating a personal site showcasing their account service career (other than LinkedIn)?

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Thoughts on Microsoft teams? Favorite feature about it?

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Coronavirus upheaval in the industry has me reconsidering my long term career plans. My favorite part of the job is production. I’m considering what a new role would be like in production at an agency or at a production company. Any advice for someone looking to switch?

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Do you wish a happy Mother’s Day to your clients? If so, email? Text?

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what is the best way to form a relationship with awkward clients or people that are “strictly business”?

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Looking into pharma/healthcare open positions - any pros/cons/advice & tips anyone has in going into this industry?

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Tips for working through burnout?

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Advice for a personal website for an account professional? Thinking it’d be helpful to showcase my career at this time? But how to promote it? I prefer to promote my team instead of my myself.

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Wanting to make the switch from Operations to Account. Resume won’t stick anywhere! Not sure what to do... I need advice.

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Hello account 🐠! Anyone willing to share their resume/linkedin or have some advice? I am looking to update with my most recent role and wanted to see how others are describing the AD role. Do you focus on project $$? Number of clients? Hard for me to sum up successes in succinct bullet points.

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Any account folks ever mess up on a client presentation? I felt myself fumble A LOT and not present to the best of my ability. Not sure why I was so nervous. not a great feeling :(

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Hello fellow Ad Folks - I’m looking for suggestions how to best guide my clients during a [virtual] presentation on new creative ideas for our always on campaign. Client notes to have in mind: 1) Client is historical for saying something is great then doesn’t like it further down the process. 2) They aren’t very great/honest with live feedback to make the presentation more collaborative & for us to gauge if they comprehend 3) Less is more for this client (they don’t like to read emails) Thnx!

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I’m interested in moving client side, but I’m not sure how to begin networking in the companies I want to be at, or if I’m senior enough to make a good leap. Any advice from people who have moved from agency to brand?

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