Can someone tell me what the difference is between the B2B lightning Commerce and B2B2C product?

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The B2B2C allows for access for all customers which involves using the same buyer group for everyone. The B2B has the capacity to uphold multiple buyers groups.

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I was wondering if it’s the same product rehashed with little tweaks and marketed differently and sounds like it pretty much is

B2B Lightning Commerce is for businesses that want to build a high end, enterprise grade e commerce platform. Fast, scalable and secure. B2B2C is more flexible and customizable than B2B Lightning Commerce but it's also more complex to set up and manage. Depends on what you're going for ig.

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