Do we think that agencies are going to start to hire a dedicated AI person? Is it happening already?

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It’s happening already. There are entire AI departments now.

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Started happening 4 years ago.

likehelpfulfunny

It's beyond simple "ai person*. The tools are now largely built out/being released and departments are being reallocated to use them. The people on the lowest end of the automation chain are being cut.

likefunny

It’s happening. Often it’s a fluff role like the “digital transformation” or “chief of innovation” BS. Other times they’re looking at things like CRM/adtech automation. Or they’re specifically being tasked with generating bad videos etc.

Whether or not these roles even make sense, it doesn’t matter as this is a shareholder/holding co push.

likehelpful

They got that DEI budget money tho

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I can’t wait for the onslaught of AI Strategists about to enter the arena….

funny

I’m a dedicated AI person.
They just don’t know it yet.

funny

Almost everything uses it where I am so not one person. Although there is a chief of Ai and various people who specialize in

Happening already. The agency I work at now has put us through a prompt engineering boot camp. And we're being asked to use AI to be more efficient with the work.

The guy who put on the workshop basically told us that AI will now be our creative teams and departments and we'll hire specialists to oversee and re-engineer the work. So basically everyone will be a CD.

Hack shit. Red flag for any agency.

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We have one

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Sounds about right

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