Related Posts
Visual Storyteller
Additional Posts in Ad fish in Toronto 🐠
Toronto ad fish 🤠 I’ve spent most of my career working as a copywriter in London (6 years here, 2 years Toronto) and the market is pretty different here. I’m planning on moving back home but wondered….how do you find work in Toronto? Agencies barely post openings, is the recruiter scene strong? Is it mostly who you know?
What’s it like at Camp J these days?
Still waiting for the Heinz soup response
How's it like at Anomaly?
Favourite Super Bowl spot?
New to Fishbowl?
Download the Fishbowl app to
unlock all discussions on Fishbowl.
unlock all discussions on Fishbowl.
I’m assuming you’re client side based in your title?
Having run and participated in a lot of multi-agency setups (IATs etc), the only ones that run well are the ones where everyone’s swim lanes and responsibilities are very clear and they’re a client designated lead agency.
Honestly, I’m not really sold on the idea of cross-collaborating with rival agencies. Competition drives us to push harder and stand out, so mixing with rivals could blur those lines and risk losing what makes us unique. Plus, there’s always the worry about sharing too much or getting stuck in conflicting creative directions. I get the appeal of teaming up for a shared goal, but for me, it’s more about strengthening our own house first before bringing outsiders in.
Pro
A Rethink x Courage collab would break LinkedIn…
Pro
Wait... Those aren't the same place??
We use our creativity to make corporations rich. I don’t need to collaborate on more of that but would be interested in creative side projects where we used our skills to bring things we love to market to benefit ourselves. I love the thought of hedging the unreliable nature of this business by having some money making side business I loved powered by the world class creative ideas I see thrown away and wasted by clients.
The word IAT seriously gives me shivers 😬
Working with other agencies and playing nice in the sandbox is part of the game, especially on larger clients. I think what you are suggesting is adding more hands on the wheel on single creative ideas and platforms, both strategically and creatively - which typically doesn’t work very well. In rare cases, sure, it might? But keeping ideas clear and singleminded should be goal imo
W+K and Droga5 did something like this for Bud Light and Game of Thrones I think a while back. Totally doable.
I think Coors Light Coors Light credits Rethink and Droga5 as well
Only if the client establishes clear and defined swim lanes as well as rules of engagement. But I don’t see why most agencies would wanna do this.
I think Fuse and NFA did this recently with that “look for the leaf” campaign.
Pretty sure fuse was responsible for the media tho, not creative