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Ernie’s spot on. That resonated with me SO much since I was layed off in early April and wonder if I’ll ever get to go back.
I'll be one packing up my tent and moving on. This business isn't anything like what it was when I joined in the '90s. I'm working my ass off for nothing 99% of the time - either pitch or research fodder. I used to have fun making ads. There's nothing 'creative' about what I do now. I'm just working hard to make someone else richer. The constant stress is seriously affecting my health. So if, no when, the axe falls, I won't be coming back. Advertising just isn't worth it anymore.
Bowl Leader
I think the unbundling of media from creative was a kill shot for agencies, all in the cause of money. Media was actually an integral part of the creative process.