Football fans, how do you feel about the NFL focusing on Taylor Swift’s relationship with Travis Kelce? Do you think this is working in their (NFL’s) favor by increasing female viewers?

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I think it's a potential goldmine for the NFL. It's a great way to make inroads with a new audience; I'm not at all surprised to see how much time the NFL is spending on covering this relationship.

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If you think about your traditional SWOT, this is an opportunity. Like any smart business, they quickly saw the opening for a new target market and moved quickly to capitalize on it. Kudos to the NFL for doing it quickly and more importantly tastefully

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Yes.

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+~$320M in revenue this year due to Tswift, just shows how fans feel about it.

There’s always going to be loud naysayer base, but financial impact says otherwise.

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