Marketing Discussions
Books

Any courses for nonprofit marketing that someone can suggest?also any courses or books for copywriting.. writing for nonprofit marketing please.

What are some must read books that will help me understand the biopharma industry? I'd like to have a clearer view of the process from preclinical to marketing stage and just have a general background of the different major players, spec pharma field, the rise of CDMOs and CROs in the space, etc.

Are any of the paid online marketing courses worth it or should I stick to blogs and books?

Hey all. Seeing a lot of posts here of people sharing their "books". As a marketing strategist looking for a new opportunity, what is essential to include in a book? My work isn't exactly flashy like a designer's might be. Should I put some of my case studies together? Do you all host your books online? Any tool recommendations for creating these?

Hi all! I’m a social media strategist at a multicultural ad agency and I was looking for some resources (books, articles, podcasts, etc) about marketing from a multicultural perspective.

Thank you in advance!

Favorite marketing books and podcasts? GO

Imagine you're looking for a remote job at a large company with a sophisticated marketing function, strong manager, and room for growth. Making good traction, but then you're contacted by a company in a niche that FASCINATES you...like you read books about this subject for fun, you'd probably love this job. It's remote, the salary is good, the manager is nice, but you'd be the most senior marketing person; the company is about 200 people. What would you do?

Imagine you're looking for a remote job at a large company with a sophisticated marketing function, strong manager, and room for growth. Making good traction, but then you're contacted by a company in a niche that FASCINATES you...like you read books about this subject for fun, you'd probably love this job. It's remote, the salary is good, the manager is nice, but you'd be the most senior marketing person; the company is about 200 people. What would you do?

Hi friends! I’m looking for resources to help me be successful in a “Functional Lead” role.

The role is in FinTech
I’m responsible for strategy, comms and key partnerships for a bank product. It reports through Customer Experience but touches product, Ops. marketing. It’s basically a Project Manager role but more nuanced.

Anyone out there in a role like this? Any books. videos or even best practices to share?

Hey all! Need a couple book recs for an upcoming beach trip.

Looking for a great non-fiction, relating to travel or world history (not just one moment in time). Could also be about the marketing world or memoirs of a business leader kinda thing.

Fiction wise I also like fantasy, paranormal, and romance. Some fave book series are the Black Gryphon from Mercedes Lackey, Game of Thrones, and From Jamaica Lane series. Similar books?

I'm considering pivoting to copywriting because that's the part of my role I'm best at -- a lot of the account management stuff is draining, but I can whip out social and marketing copy quickly & I enjoy it. Wondering if anyone has insight / leads on making the jump from accounts to the copy side when applying for jobs? 5 YOE, 3 in-agency with a mix of automotive and pharma + a side gig as a published author with muliple books (hoping that'll help on the creative / copy end?) Thank you!

Hello, All! I'm looking for recommendations on inspirational content for women leaders. I follow TEDWomen, many podcasts, and the Women's Conference among other sources. I'd love to hear a fresh perspective on business, trends, tech, marketing, equality in the workforce, etc. I'd love to learn something new. I'm at the VP level and have started a couple of companies, so nothing too junior, but open to many topics. Please share any speakers, books, webinars, or events that you may come across.

Recent MBAs, can you share what marketing text books and themes were covered?

Anyone know of any good health marketing books I can recommend to a mentee of mine? Thank you in advance!

Does anyone here work in book publicity/marketing?

I currently work in B2B marketing and have determined what I really want to do is market books, especially fiction. I'm looking for some insight into the industry to understand if it's possible to make the shift, and if so, what it will take.

If anyone's available to talk, please let me know! Would be very grateful for insights.

I want to learn marketing techniques outside of school, any websites or books any marketers would recommend ??

Does anyone have good books to read or people to follow on LinkedIn or Twitter who are well known in the B2B Marketing space? I might be transitioning to a new role in B2B from B2C and I want to make sure I’m selling the right skills I already have and learn quickly if I get this job.

I'm being asked to be involved in product pricing for the first time, and lack any knowledge or experience in that area. Any suggestions on courses or books or websites? I'm considering the Pragmatic Marketing pricing course, so would be interested to hear from anyone who has taken it.

Hi Fishes,

Do these 2 points in the JD allude to modelling requirements?

• Prepare transaction specific and marketing materials (teasers, information memorandum, pitch books, corporate profiles, and industry data and analyses)

• Perform in-depth company and industry research supporting specific client engagements and marketing opportunities

Hi Fishes,

Do these 2 points in the JD allude to modelling requirements?

• Prepare transaction specific and marketing materials (teasers, information memorandum, pitch books, corporate profiles, and industry data and analyses)

• Perform in-depth company and industry research supporting specific client engagements and marketing opportunities

I am currently working in advertising with experience on fintech & CPG. I would like to work in tech marketing, specifically Google’s APMM program.
I’ve been studying some PM/PMM books/podcasts/videos, attending Google events, and want to keep learning more to try to prepare myself as much as I can.
What resources helped you get into product marketing/Google?
Has anyone here moved from advertising to tech?
Would love to hear from a marketer about their experience getting into Google.
Thank you

Hi Fishbowl Community,

I am making a career switch from Marketing/Account Management into Consulting. Would appreciate if someone can share their path into this field and how they went about finding a case study partner to practice with? Any great books/ or recommended online programs/certifications would be helpful too!

Thanks 😊

What do people recommend for start-up relevant marketing resources/books/personalities/podcasts?
I have a lot of enterprise marketing experience, but making a jump to a startup and want to get up to speed as quickly as possible.

Hi everyone!! Any suggestions on podcasts, books, articles that help you grow your knowledge in marketing? I’d love to learn it all, but especially as it pertains to field marketing/events would be fantastic ♥️

Interviewing for a big tech marketing position. Any recommendations on books to read/ resources to prepare?

Any good books or articles worth reading on product marketing and analytics? I come from more of a technical and general product management background, so I personally feel like I lack on the marketing side. Like Search engine optimization, etc. Thank you.

Joining FAANG in a few months as a Product marketing manager, potentially with a new product growth focus. Any ex-consulting PMM/PM with advice and tips on how to ramp-up skills/toolset fast? (e.g, books, podcasts, sites)

Joining FAANG in a few months as a Product marketing manager, potentially with a new product growth focus. Any ex-consulting PMM/PM with advice and tips on how to ramp-up skills/toolset fast? (e.g, books, podcasts, sites)

Any recommended resources (books, online lectures, etc) on latest research & thinking in sales force mgmt and strategy? No consulting marketing speak articles plz

What is a good source for building, selling, marketing Banking as a Service or other banking services for new fintechs?

Books would be great but anything goes.

Any recommended courses or books on customer care/cust success analytics or marketing analytics in general?

The GTM strategy at my company is not the best or strongest. Does anyone have any books, articles or suggestions on how to learn more about this topic? Marketing wise I feel like my team checks the boxes but every time we are getting for a launch it doesn’t hit the mark.

Are there any go-to books for product marketing (B2B or B2C) folks recommend? I’ve got tons of resources on general product / being a product manager, but seems to be limited info on PMM or product marketing in general. TIA!

I currently work in a hybrid sales/marketing role. However, I would love more experience in marketing specifically so I can move in to a marketing specific role. Does anyone have a suggestion of books or articles, podcasts, organizations to follow that will allow me to stay up to date on the latest trends but also help prepare for a marketing centric role? Thank you

Anyone in marketing law? Just started a new job looking for any recommendations (books, blogs) to brush up on.