Best moves after becoming PMM? I've been in the role for 4-5 years now but looking to really challenge myself - I am not sure what the next leap would be other than moving into leadership or starting my own company. Thoughts?

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Depends on your interests. Personally I don’t think I can put in the hours and effort to start my own company, so I tried for the former (moving into leadership). I took many courses across the entire field of marketing (performance marketing, social media, analytics etc) as I wanted a more holistic approach to marketing (beyond PMMing which I love very much). Finally got a senior role in a tech listed company, reporting into the CMO and running pretty much my own show with 3 teams reporting into me. Takes a measure of luck to even be considered for the role, but I’m glad I went prepared for the interviews / presentation and proved that I was product marketing and more.

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Growth PM?

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