Good ol' sassy product marketing. I love how simple the creative is, clean copy and design, but really hits the mark. I talk to the copywriters on my team a lot about how to keep their messaging succinct but they're all fans of writing bigger stories. Do you personally enjoy ads with more copy or less?

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Haha nice. I do like McDonalds' coffee tbh. I like it just as much as I like a Starbucks so I'm pretty sold on spending half the price. Also, one hundred percent short copy. I don't think there's enough time or attention with people to engage anything that's not a quick read.

Depends on the medium. I wouldn’t mind longer copy in a magazine but probably not outdoors. Unless it’s a bus stand or somewhere I’m waiting.

Lol I love this. And I tend to fall on your side of the argument. I know it's hard for writers to palate, but when it comes to copy, less is usually more IMO.

It depends on the medium. But generally speaking, any copywriter who wants to write longer is in the wrong business. We're doing ads and marketing, it's not Finnegans Wake. Something like the McDonald's ad is the perfect length, it delivers a sharp message and someone seeing it on a poster at a bus shelter can take it in quickly.

Like it but don’t like the variations in font size where they are!

I'm a fan of short punchy copy myself. I only like longer copy when a product needs more explaining, but even then, it should be electric, to the point, and a quick read. But I do agree with UX1 here, the slowly shrinking font isn't hitting the way it should.

It’s fine but I’m not sure it’s going to hit the market to think it is. I guess they’re going after the Starbucks or the small coffee company, loving crowd. It’s not gonna be enough to persuade them.

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