{ "media_type": "text", "post_content": "Any good books or articles worth reading on product marketing and analytics? I come from more of a technical and general product management background, so I personally feel like I lack on the marketing side. Like Search engine optimization, etc. Thank you.", "post_id": "6197e86da0fbbb0034a8a5e9", "reply_count": 7, "vote_count": 3, "bowl_id": "5d27c3de89ebee001dc9a8bf", "bowl_name": "Product Marketing", "feed_type": "bowl" }

Any good books or articles worth reading on product marketing and analytics? I come from more of a technical and general product management background, so I personally feel like I lack on the marketing side. Like Search engine optimization, etc. Thank you.

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Crossing the Chasm is a good one for high tech products

likesmart

Thank you for the suggestion!

Are you looking for business partners

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No idea on the best solution. Read The Lean Startup if you haven't though. It will be helpful on both angles.

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Thank you for the suggestion.

I haven't read Obviously Awesome by April Dunford yet, but I hear it's a must. I'm not sure if it has product marketing and analytics tied together in it.

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Thank you for the suggestion!

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