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Say it louder for the ignorant people in the back.

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Following. I’m considering making the same switch.
so it can be done, I've seen people switch. You essentially have to connect back your experience of getting placements, coverage etc and what kinds of products you've worked on in the past. That helps connect the two
Transitioned from a PR/AR Manager to product marketing. CEO requested me for the role - first ever PMM at the company. Easy move. Built the company’s product marketing discipline from the ground-up. Prove that you’re a strategic thinker who’s also a good communicator and you’re set.
It's actually a pretty seamless transition. PR, branding, content strategy are very pivotal parts of marketing, so you will just expand on what you already know.