Open ended question: come annual review time, what metrics are you/your team evaluated on?

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Mine have always been tied pretty heavily to both Marketing and Sales performance (so, revenue against goal as the ultimate KPI), but I have also been measured with Product on our NetPromoter Score(s).

Current and previous roles as a PMM didn’t have evaluations based on metrics. I would include metrics as much I could (increase in installs, revenue, etc) but a lot of them were tied to the product’s performance.

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