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Not formally. But informally have been used for long periods by a couple of teams as their third member. Easily the most satisfying day to day work I have been involved in which resulted in better creative and more awards. Both those teams split up so was not something we could do FT but is the dream to one day find a team to do as a FT arrangement.
Should be this every time
Every agency I’ve worked at is 10-20 creatives for every one strategist
That's great. Seems like a good idea, right?
Yeah I think it is a good idea. Needs buy in from agency to work from a resourcing perspective as the different cadence and involvement between planners and creatives and also needs creative team that values strategy and loves the strategist.