Has anyone left a major market like NYC for a smaller market and found work more easily (either in advertising or out)?

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I still live in New York but I work remotely for an agency in a smaller market and go there once a month. They were having trouble finding people with my level of experience in their city.

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We will be soon for a couple of ACD roles. Probably in June or July.

I’ve never lived in NY, but I lived in LA at the beginning of my career. I’ve lived in second or third tier markets since as well as a stint abroad.
I’m currently in Minneapolis, however this place may be a particularly oddball market. I work freelance and I’ve only worked for one agency here once. All my other clients have been in the coasts, Texas and also a remote FT job I had in the past for an agency in Chicago. Nobody in this fucking city will even consider me since they don’t know me and I didn’t go to high school with them or whatever.

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Left Boston with a remote job at the end of covid. Moved to a city that has 0 advertising presence so will be keeping this job until I find my next remote thing one day.

NYC>CHI. Zilch. Could be my book. Could also be that I am not best friends with any ECDs. Could be there are fewer roles to go around.

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