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Vita Coco ad. Who is responsible for this nonsense?

“Can you show me an example of great teamwork?”
Me:

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Chief
I’m trying not to sound artificial here. That’s one of the grossest things I’ve heard in this industry. This is the future?
This is normal. Should the UK only submit one athlete per Olympic sport? Of course not. More players in the competition increases the chances the motherland takes home the prize.
Many dogs in one fight increases your chances to win. What’s hard to understand.
Three lots of pitch costs for Omnicom to swallow!
Can’t imagine much synergy or collaboration happening here. It’ll be a painful for Omnicom Production to cost up so many routes!
But at least they have a 3 in 5 chance of winning the account!?
Except unless they spend on freelancers, it’s the people working around the clock who are paying the cost.
They're not fighting for the account per se. They're fighting to keep the name in the next merger.
@OP ha, I was just about to post this lol. https://www.instagram.com/reel/DRcsgCZCTS4/
Every man for themselves
This has been going on for at least 20 years. When I worked for a WPP agency we pitched a piece of P&G business. We worked with a CD from another WPP agency that had a piece of the same brand. We arrived at P&G early and were waiting on the cafe in the lobby when we saw that CD arrive…with a team from another WPP agency. He was pitching with them as well! This was around 2006-7.
Also, when I worked for Omnicom in the 20-teens, it wasn’t unusual for a company with a relationship at Omnicom to come to them with a piece of business and ask them to find an agency that was best suited to service it. Sometimes they would identify three agencies within Omnicom and have them pitch against each other for the business, if the client’s procurement process required a pitch.
Three dogs in the race increase your likelihood of winning