Vita Coco ad. Who is responsible for this nonsense?
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Love these ads honestly.
I’m a fan of the ads. Not the product, but the ads, sure.
These are good
Vita Coco ads out there making the Oat Milk people look good.
Wait I read that wrong. Yes: the oat milk ads are actually better than these.
I don’t hate these. Calling bagels “crappy circle bread” is pretty funny imo.
I cackled out loud and they got my attention
The “impossible to hate” line makes me mad every time I see it. Vita Coco has such a foul taste and texture. If I need electrolytes that bad I’ll take a Gatorade every time
@CW1 lmao the fact that it’s a new product did not come through at all to me
So wait, is the logic “Even this New Yorker, who sacrilegiously hates this universally appealing foodstuff, is okay with out product... therefore our product must be good.”
Legitimately asking.
You’ve mentioned that it works for you, lol. I’d be more interested in if it works in-market.
This tells me nothing about this particular coconut water beyond “people like it,” a promise every CPG hollers from the rooftops. (assuming I even followed through to get the coconut water part)
TBH I was just answering SF1’s Q. I don’t think you and I will ever agree. And like you said: if it is for you, it is for you.
These ads are decent.
I apologize if the answer to OP’s original question is buried in here somewhere and I just missed it, but Interesting Development is behind this campaign.
I think it's funny.
It’s interesting development
Thank goddddd somebody said it
These ads are good. They maybe needed to work harder to tell you that this is a new product that will be more appealing to people who hate coconut water.
But, to be clear, that’s what they’re pushing off of. You hated it before. Now there’s this.
Did you all see the twitter thing with Vita Coco in the toilet? I feel like they aren’t thinking their strategy through very well...
It got you talking about their brand. I guess it worked
Sounds like a lot of people on this thread would think VitaCoco is just fine, too.
I love interesting development and all their work...up to this point. I get what they’re going for but it’s not well executed.
They’re soooo bad
Cuckoo in the coconut
I like them
We all are