Vita Coco ad. Who is responsible for this nonsense?

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Love these ads honestly.

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I’m a fan of the ads. Not the product, but the ads, sure.

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These are good

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Vita Coco ads out there making the Oat Milk people look good.

likefunny

Wait I read that wrong. Yes: the oat milk ads are actually better than these.

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I don’t hate these. Calling bagels “crappy circle bread” is pretty funny imo.

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I cackled out loud and they got my attention

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The “impossible to hate” line makes me mad every time I see it. Vita Coco has such a foul taste and texture. If I need electrolytes that bad I’ll take a Gatorade every time

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@CW1 lmao the fact that it’s a new product did not come through at all to me

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So wait, is the logic “Even this New Yorker, who sacrilegiously hates this universally appealing foodstuff, is okay with out product... therefore our product must be good.”

Legitimately asking.

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You’ve mentioned that it works for you, lol. I’d be more interested in if it works in-market.

This tells me nothing about this particular coconut water beyond “people like it,” a promise every CPG hollers from the rooftops. (assuming I even followed through to get the coconut water part)

TBH I was just answering SF1’s Q. I don’t think you and I will ever agree. And like you said: if it is for you, it is for you.

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These ads are decent.

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I apologize if the answer to OP’s original question is buried in here somewhere and I just missed it, but Interesting Development is behind this campaign.

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I think it's funny.

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It’s interesting development

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Thank goddddd somebody said it

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These ads are good. They maybe needed to work harder to tell you that this is a new product that will be more appealing to people who hate coconut water.

But, to be clear, that’s what they’re pushing off of. You hated it before. Now there’s this.

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Did you all see the twitter thing with Vita Coco in the toilet? I feel like they aren’t thinking their strategy through very well...

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It got you talking about their brand. I guess it worked

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Sounds like a lot of people on this thread would think VitaCoco is just fine, too.

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I love interesting development and all their work...up to this point. I get what they’re going for but it’s not well executed.

smart

They’re soooo bad

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Cuckoo in the coconut

I like them

We all are

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