Valid take. Though terrible preview image.
Rising Star
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wish i had friends 😭
hi Recently I had an interview at Airbus for Technology analyst ii role. That was the final round but HR did not give me a number after my expectation and said that they would offer me as per company standard . can you tell me what is the pay scale at this position? this is for e2 level
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Chief
The original vision is stripped away leaving us with a husk of an actual concept shoved in with client copy points. There's a derth of trust and expertise toward our industry by clients.
Chief
And we’re to blame for it. We constantly bend over backwards to pander to client wishes so of course they think they can tell us what’s right.
the cover photo is hilarious
I don’t know. Isn’t it healthy/wise to recognize that most marketing sucks in order to strive for better work? What’s wrong with saying “I don’t like the word advertising.” When done well, it shouldn’t feel like advertising, it should be elevated from that. While speaking/thinking in absolutes such as “nobody watches tv spots” is also a fallacy, it should provoke and lead to more interesting work and less clutter.
Understood. I think it can be seen as negative/unhealthy, but there’s lack of context behind these statements from “agency leaders.” I think it’s widely known that our industry is due for a change, and advertising is not part of the cultural fabric the way it used to be with the amount of communication channels. I think all of these statements are conveying love for advertising, but simply that we need a new approach and mindset in order to stay relevant.
Valid take but the author wastes too much space and never really unpacks what’s at the heart of the self loathing and how we can take another perspective on the evolution of advertising.
Kill Your Darlings
Very valid take. Interesting read too.