Hey for those who have access to Cannes lions, can you let me know mischiefs lions and shortlists. I’ve had zero luck so far tracking it down 🥴… any links to the work would be appreciated !

funny
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The fact that mischief is considered one of the best agencies in America and historically gets shut out of Cannes should tell you everything you need to know about Cannes

likehelpful

Wait, Mischief2, are you a creative? Aren’t you responsible for your own case studies? And award-winning work, for that matter

Cannes judges care a lot more about craft than idea. Fundamentally we are the opposite. Our thing is churn lots of fun ideas out quickly

likehelpful
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Shut out baby!

likehelpful

Mischief peaked a while ago. Too bad.

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Go to Canne’s website. It’s all there.

likehelpful

Mischief was robbed

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I don't disagree... But it's work made for festivals.

Politics and schemes aside, what moves the jury is not necessarily what moves the audience. And I don't necessarily think this is a bad thing.

I often compare festivals to formula1 and things like that, we can see what is possible, but not what necessarily is real on our daily lives in the industry.

It should inspire us and should drive us to excellence, but we know that the rules of the day-to-day are different from Cannes work.

Take spread beats, for instance. It's such a huge production for such a tiny audience. It's obviously a festival made idea. But it is very cool, I like to see that, and I like to know there's this sort of possibility to play with.

Mischief has really good day-to-day work. Not festival work. Everyone at Mischief really knows how to win awards, though.

Cannes, however, is the worst festival of all. It's a huge pay to play circlejerk and while I try to make D&AD worthy work every year I don't give a fuck about cannes and I don't think my worth is tied to the festival enough that I feel the need to cater my ideas to it.

Effies >>>> Cannes

likefunny

Their work was too real. They didn’t make any fake purpose case studies or 12 minute long ‘films’.

helpful

Regardless of that, the work was for real brands with a brief and a budget. Mischief makes ads. Cannes does not award ads.

smart

I’m confused. What are the 12 campaigns ?

Still better work than most winners. Tells you plenty about Cannes and their probono/scam obsession.

like

They entered 37 times ?

Weird post.

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