What, exactly, are these Archive global creative "rankings" based on? I see people posting/humbled-and-honored'ing on LinkedIn and feel like posting that I'm the #17 CD/AD/Freelancer as ranked by both Better Homes & Gardens AND Cat Fancy Magazines.

likeupliftingfunny
Posting as :
works at
You are currently posting as works at

Cat Fancy? I heard their senior editor is actually 3 pugs in a trench coat.

likefunny

That Cat Fancy list is all pay to play.

likefunny

Lol the “number one ranked writer “ for a long time was a guy named Colin Corcoran who has never made a notable piece of work outside of right wing LinkedIn posts. It’s meaningless.

like

Ha, yeah....that guy....yeesh...

Honestly, no one cares about Archive. It’s just a bunch of scam print ads. At least part of D&AD or The One Show are real and relevant.

Like there’s scam work on D&AD for sure. But a good majority is real and produced.

Most rankings are meaningless and arbitrary but the archive rankings take the cake. It’s just how many ads in archive have your name on the credits. Being #1 art director doesn’t mean you’re the best art director, it means your name was on more ads than others folks.

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