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From what I know, first of all, if you are not aware of the process, it generally means that your group or LOB is not receiving emails for these certifications. If you are a new joiner, then it's possible you haven't received them yet. Probably, my guess is that your LOB is not receiving those kinds of emails, as they are targeting people who have work related to the certification (e.g., cloud, AI, data security, administration).
Now, if you want to participate in this, you would need to ask for the email from a friend or acquaintance who can forward it to you. Then you can contact the organizers and ask for a discount coupon, generally 100%, but it can vary depending on the program they are running. Even though you may not be part of the group, I believe you can still apply because they also want to show the numbers. There are some other perks as well, for example, if you pass the exam and get the certificate, you are also eligible for a lucky draw to win some amount ($20-25).