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Highlighting a feature that few people know about sometimes will encourage them to give or increase their giving Here is an example: in one of my fundraising jobs in theater outreach had developed a new initiative focusing on making musicals more accessible to people on the Autism Spectrum Lower volume accompanied by softer lighting and of course no flashes were put in place. We had slightly fewer contacts that season however we received approximately 12 percent more in gifts.
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Makes sense, love this approach and love that initiative!